Current international situation poses several challenges to governments around the world. Governments and Society are discovering the need to understand each other are becoming more indispensible than ever. This is to enable and sustain their nations and business interest in a rapidly globalising and ever more challenging world. In government, public relations specialists—who may be called press secretaries, information officers, public affairs specialists, or communication specialists—keep the public informed about the activities of agencies and officials.For example, public affairs specialists in government information agencies keep the public informed on policies and issues relating to their area of responsibilities.
This is usually done through effective media relations. At my organization I am a consultant of International Coorporation and Public Relations Service, which will conduct numerous interpersonal or fact to face communications with the people or targeted groups. Our service ensures that good governance is practiced. No amount of money or effort can enhance the image of government that does practice good governance.For it to be effective it must be done with the participation of the people.
It has two main tasks - to give regular information on policy, plans and achievements of the Departments and to inform and educate the public on legislation, regulations and all matters that affect the daily life of citizens. Our service consists of 2 personnel and I have been working there for 9 monthes and for this period we have informed citizens of civil service reforms and gained their acceptance and support. We organized two round tables with representitives of mass media and number of briefings on this theme.Getting the approval and support for by-laws and initiatives under the civil service reforms. We widely informed citizens about issues, problems and actions at all levels of government so that they understand and support the handling of it and stimulated citizens’ interest and enhance their understanding of agency's processes, and programmes for example: selection of candidates to persnnel reserve of corps "A", as well as provided factual, adequate and updated information to to use our services fully by providing continuous, timely, and current information: date of acceptance of documents, testing timetables and its results for candidates.
We informed by our web-site and mass media. We recieved feedback from citizens to the Chairman of the Agency that policies, laws, programmes or projects can be modified, amended, continued or halted and met public interest and demand. After each event we posted information on our web site and monitored and analysed public opinion as to how it relates to national and public interest and advising government decision makers accordingly. Generally, the main role of service is to enhance an interactive, ethical and sustainable communication to win the understanding and support of the publics or their targeted groups.
They must gauge public opinion, analyse and determine its impact on the government and advising them accordingly so as enjoy the people continuous support. Government public relations practitioners jointly serve two masters – their employers and the people. Our Agency is promoting the E-Kyzmet so as to enable citizens to communicate with the government more effectively as well as providing easy facilities for them to pay their dues like taxes or quit rent or to know the services being offered.It is clear that government public relations practitioners must be very skilful in developing and sustaining good relationship between all their publics or stakeholders. They must be able to identify their task within the parameters of a dynamic society and a rapidly globalising world.
This expectation inspired me to get Master's degree in Public Policy and to be not only informer about changes as well as to be pulic policy maker.
