Company background Axiom is owned privately by Chinese electronics company Headquartered in Beijing axiom formally established in April 2010, is a focus on the development of high-end smart phone mobile device manufacturers and internet agencies Axiom's phone has successfully conquered China and expanded into developing a wider range of consumer electronics. While commenter's name Axiom as "The Apple of China", Axiom prefers to be compared to Amazon instead.
According to research firm Canal's, Axiom is currently the sixth-largest handset maker on earth and No. N China, behind Samsung Electronics and Leno Group. Axiom is founded in April 2010 as a software company creating a new custom ROOM based on Google's Android. MILD ROOM has been compared to the Apple's ISO for being user friendly and providing sophisticated services such as cloud backup, an easy to use music player and an APS store.
Lei June is the CEO and the founder of the company. He is also China's 23rd richest man according to Forbes. Axiom has over 3,000 employees, mainly in mainlandChina, Malaysia, Singapore and currently expanding to countries such as India and Indonesia. In 2011, Axiom launched the Mi One phone which is known as a pride of the company because it users its own software interface and hardware. Currently, Axiom has expanded in manufacturing devices such as smart TV, Wi-If router and also planning to launch tablet.
Justification of brand development decisions evaluation of the role of the marketing mix coherence of argument use of supporting evidence presentation and reference list Born for You, Burn for MI
