The researcher wishes to express its sincere gratitude and wholehearted thanks first, to our Almighty God, for the strength, blessings and everything that makes this research possible.

With sincere thanks and gratitude to Ms. Michelle Luzon, for her countless efforts, valuable suggestions and recommendations in the improvement of this research. Likewise, the researcher also extends its deepest thanks to the institution’s beloved President, Father Anthony Ibarra B. Fabella, SVD for spending time with us and allowing us to conduct an interview with him.The researcher also wishes to thank the following: the President’s Secretary for wide understanding during the conduct of this research; classmates, for their help, advice, and encouragement in working with our research analysis.

A thousand thanks to the researcher’s family for their love, sacrifices, prayers, encouragement, financial and moral support given to the researcher. Finally, the researcher wholeheartedly and warmly thanks other who had contributed for us to finish and further improve our research.Researcher Executive Summary Brief Background where the Business Belongs Divine Word College of Calapan (DWCC), leading to be the center of studies in the province of Oriental Mindoro, is one of the 19 Higher Education Institutions (HEI’s) in the province. It belongs to the Education industry which consists of schools, colleges, universities and various private institutions. The education sector can be broadly classified into three categories namely K-12, Higher Education, and Vocational Education.

K-12 includes the education offered from nursery to the twelfth grade by various public, private and religious schools. Higher education includes various state-run and private colleges and universities. This also includes Med Schools, Law Schools and Business Schools. Vocational education includes industry/job oriented education, based on the apprenticeship method of learning. Education has been practiced since time immemorial to instill social and cultural values.

In the ancient times, the education system was verbal, carried out generally by the elders of the family.The writing system developed around 3500 BC, enabling the recording and sharing of information. In most ancient societies, the state of literacy was bleak for centuries. The education industry was initially associated with law, trade and commerce, religion and civil administration. Formal education was available to only a small fraction of the population. The system developed in most countries after 1850 CE.

The modern education industry consists of training by professionals and organized instructions with respect to systematic curricula and pedagogy.Among the premiere colleges across the world, the Ivy League colleges of the US hold an important position. This category of colleges includes Brown, Cornell, Columbia, Dartmouth, Harvard, Pennsylvania, Princeton and Yale. Science, business (particularly Masters of Business Administration or MBA) and accounting degrees continue to be popular course choices.

Industry analysis This study is conducted in order to find the relative strengths and weaknesses of the respondent (i. e. DWCC) using Porter’s Five principles in Economics.Bargaining power of suppliers Divine Word College of Calapan has major equipments and machineries like projectors, ceiling fans and some other accessories that aim to provide better services to their students and other beneficiaries. Connecting to the study, DWCC enable to get on the favorable situation. Having major supplier is not their plan.

Doing some canvas and asking for others opinions before purchasing an item to that supplier is the first thing. They did this kind of survey for them to have those kinds of supplies at the lowest price but capable of giving higher level of quality.Bargaining power of buyers One of the objectives of the Divine Word College of Calapan is to provide higher quality education, better customer service at the lower prices. When analyzing the bargaining power of buyers, the Higher Educational Institutional Industry analysis is being conducted from the perspective of the seller.

According to the forces industry analysis, buyer power is one of the forces that shape the competitive structure of an industry. Even now in the most countries printing play a vital role in the Education Industry where the printed industry has its control over the buyer.Threat of new entrants New Entrants in the industry never became a disadvantage or a threat to the institution. In some cases it contributes to the needs of the province, to satisfy and provides education to everyone. DWCC is never threatened of this numerous new entrants existing everywhere in the place, for DWCC is highly confident and competitive in terms of providing high quality education.

And in order to reduce the threat brought by these new entrants, DWCC makes an lliance with the other colleges to poster good relationship and fair competition called APCOM (Association of private Colleges in oriental Mindoro. ) Threat of Substitutes Price as the primary determining factor for a good or service demanded by a consumer, the law of demand states that at higher prices, consumer are likely to consume less of it, vice versa. Aware of the fact that DWCC offers a high tuition fee as compared to other institutions present in the province, the question why is the institution continue to increase its population over the years lies on the existing Product loyalty.Product loyalty takes a great part in the continuous survival of the institution in this competitive environment and the primary key against threat of substitutes.

Product loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. Rivalry among competitors DWCC an institution employs variety of tactics they never look after the price they offer for they are after the quality they provide to the students. By improving and innovating features and forming strong relationship and build customers’ loyalty.Conclusion * DWCC’s buyers have weak bargaining power over them since DWCC more likely treat its customers, primarily the students, as single and different individual which comprises only a small part of its total populace. Likewise, it s favorable off course to the institution for the reason that, even though some of its student would stop studying, it would not be a great deal with its profitability since they will only lose a small portion of its total population.

Working capital in order to establish a private Institution in the province seemed to be a big problem for new entrants; the bigger the working capital in order to create or establish a particular industry, the harder it is for new entrants to enter.In addition, consumer loyalty appears to be one of the biggest factor that’s why though the institution offers a relatively high tuition fee, its population is continually upholding over the years; the higher the consumer loyalty of onsumers for a specific product, the harder it is for new entrants to enter. * Through good relationship with other schools in the province, DWCC’s rivalry among its competitors is minimized. Also, its membership to APCOM and presently presiding the aforementioned organization aids in coping with the problems faced by the school and its members. * Price as the primary determining factor for a good or service demanded by a consumer, the law of demand states that at higher prices, consumer are likely to consume less of it, vice versa.Aware of the fact that DWCC offers a high tuition fee as compared to other institutions present in the province, the question why is the institution continue to increase its population over the years lies on the existing Product loyalty.

Product loyalty takes a great part in the continuous survival of the institution in this competitive environment and the primary key against threat of substitutes. Product loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers.