The Apple Company has been growing for several years due to changes in technology and by the adjustments to the consumers to their products. Before Apple Company success, several music players were more popular than a number of Apple products.

In 1958, the cassettes were top in the music industry, but it was not efficient and there was consumer satisfaction, in 1980 the CD's were introduced to the market, the music industry grew and sold 1 million CD's in the first 3 years.Apple introduced a product into the market much faster and innovative than any other product, the iPod (2008 “The history of digital audio music players from Edison to the ipod”). We all like to listen to music and what better to listen to music in the same device in which you can talk on the phone, the company due to the start of the iPod; various accessories began to create to have a more complete product (Costello, 2009).The several music players mentioned are examples of how the company Apple dominates in any type of industry, as with this example in the music; there is not a product more innovative than the iPod and the same with their several Apple products, the company stands out with its technology and innovation (Blodget, 2011). The company has a series of products with high demand throughout the world; the iPod is a great example for knowledge and understanding of how the company has a large global impact (Karabell, 2012).

Each country has different traditions, customs, languages, etc. , but Apple Company despite having so many obstacles due to consumer differences, the company has grown to have a big impact equivalent with all their products in any type of consumer; the iPod is a great example in how it has a great impact in consumer habits, change in the way to purchase music and had a very important image that helped Apple Inc.Global Impact consumers to have more knowledge in the technology and Apple products (Blodget, 2011). Apple inc. chieved to be an icon for many people, its advertising is very basic and simple as for example Apple use a photograph that is overlapping world-wide and is basically an icon (like Apple) the Beatles are an example of how the company is equally important and stands for exclusivity, personality and an image in which multiple consumers can relate to (Blodget, 2011).The company continues to demonstrate its innovations by introducing new products by improving other products, also their sales continue to rise even doe several countries have economic problems as for example United States, it is one of the countries where the company has more sales and demand in any kind of product; Apple continues with its overall growth despite the unemployment and the economic problems of the country (Flynn, 2004).

The company is an example of how the national economy has no impact toward Apple because it has its own entity and influences highly in every society in almost all nations.Apple has been a crucial and successful company for its various products, it has revolutionized the industry of music with its new product the iPod and the company also had a great innovator that changed the world of technology and in how people interact/communicate (John,2011) . Apple has also had a big impact on the culture; for example on Broadway, New York due for Apple’s innovations and influence in all nations, a play was made called 'The Agony and the ecstasy of Steve Jobs' is an example of how Steve Jobs with his revolutionary products, Apple inc. changed the music industry and every culture was influenced.It is a tribute to Steve Jobs to share his and the company’s history (2011 “Las obsesiones tecnologicas de Jobs llegan al teatro en Nueva York”).

Apple Inc. Global Impact The iPod and other products made a drastic change in the era of technology; everything is more portable and simple. Apple Inc, besides of being the dominant brand in technology, its has its unique design, and by their original designs different museums in the world sets out the different types of iPods by which the company is very well known and proud by their designer Jonathan Ive, he has won several awards for his designs that communicate with efficiency and elegance (2012, “El jefe de diseno de apple es nombrado caballero del imperio britanico”).Apple Inc.

is a company that has a highly significant impact throughout the world for its design, image, message, etc. It influences all culture, society, customs, etc. It is a comprehensive company with a creator as Steve Jobs, very effective and that thanks to the different characteristics of this company we have fast, effective and pleasant technology (Markoff, 2005). Apple Inc. s very valuable for any type of consumer, at the beginning the company was known as the luxury company, its products are expensive and before they were purchased by people of high level economic, but now is so valuable, so people of different social levels buy Apple products (Hiranand, 2011).

The company due to its great success in the world several corporations have adapted Apple products, they are already accepted in the business e. g. iPads are the products most used in business conferences and by which businesses are already mobilized.By the efficiency of Apple enterprises having their products, the labor market becomes more efficient and there is improvement in business in internal and external way (Goldman, 2010). In the course of the years we have seen how Apple, Inc.

has changed so much as in the music industry, design, consumers, businesses, etc. The company has had problems as any other company, but has had more success than defeats, the company remains a leader Apple Inc. Global Impact in technology although has giant competitors such as PCs and Blackberry, Apple Inc. s still more successful by how influences consumers which is the most important 5 (Goldman, 2010).The company has also made changes in their own company, has begun to have an impact on the environment, already recycled several products and regenerate energy (Apple inc.

2013). Apple Inc. adapted and experiment with a variety of products for which was something very risky, but the visionary Steve Jobs continued with his ideas that with time Apple Inc. became the world's largest enterprise (Karabell, 2012).

The company has a lot of prestige among consumers, the company in spite of having a large influence in business; it focuses more on consumers and their needs. The company stands out as a revolutionary company and no other company has had something different, but that Apple has been a copy of their products or something similar, but not new. The company can be viewed as a tendency, always changing, by that attracts a great attention among consumers. The company is innovative and always gives benefits to consumers by improving the technology and by making it easy to use (Hiranand, 2011).