Macro Environment Forces for Coffee Socio-Cultural Environment Wherever you may be in the world, you will find people looking forward to enjoying their morning pick me up cup of coffee.
Coffee is as popular as a beverage that our consumption is said to account for a third of our total consumption of free tap water. For a lot more people, especially those in desk jobs, coffee may command an even bigger share of their liquid intake. It is the mildly stimulating effect of the caffeine in coffee that gets us going for the day.That is probably what appeals to most people about coffee and there is little doubt that the caffeine is a mildly addictive drug as well. However, there is more to the taste of coffee than that as caffeine by itself is tasteless and colorless. Coffee beans from all different growing conditions over the world are blended in different ways and roasted in different styles to give many varying flavors, taste sensations and even appearance to your cup of coffee.
Your coffee can then be brewed in so many different ways, although the ubiquitous high-pressure espresso coffee-making machine has become a dominant presence wherever coffee is served.Technological Environment Coffee beans from all different growing conditions over the world are blended in different ways and roasted in different styles to give many varying flavors, taste sensations and even appearance to your cup of coffee. Your coffee can then be brewed in so many different ways, although the ubiquitous high-pressure espresso coffee-making machine has become a dominant presence wherever coffee is served. Economic Environment Coffee is one of the most important crops not only in the Philippines but also in other countries.It is said that water maybe the essential liquid for Earth’s life forms, but coffee really gets the body’s motor going.
Each day, millions stagger to the kitchen coffee pot. It is among the top ten agricultural crops in terms of value (Agriculture Magazine). No wonder why coffee occupies an important role in the economy. In world trade, coffee ranks first among the enjoyment goods, surpassing alcohol drinks, tea and tobacco. It has chronicled historical records that date back to as far as 1200 A.
D when coffee became a very important crop in the economy of many nations. Most authorities agree that is originated in the forests of tropical Africa and the name coffee is possibly derived from Kaffa, province of Abyssinia in East Africa. Then from Abyssinia, coffee was introduced to Arabia before the 15th century. In 1615 the French and Dutch introduced coffee cultivation in the tropics of Asia and Western Hemisphere. (Source: http://pinkhawk.
hubpages. com/hub/coffee-production-philippines) Political EnvironmentDespite having been over taken by Vietnam as top coffee producer in the Asian region, players in the Philippine coffee industry remain upbeat as the government hiked by P63 million its financial support to the industry. According to Philippine Coffee Board (PCB) Director Emmanuel U. Torrejon, the Philippines’s coffee production continued to decline to nearly 23,000 metric tons last year from 40,620 MT in 1999 and 61,080 MT in 1992 Vietnam continued to increase coffee production from 83,400 MT nine years ago to 1. 11 million metric tons last year. Source: http://www.
agriculture-ph. com/) This shows that the culture of coffee in the Philippines is more than just a cup of coffee but; Coffee has been part of their life. Demographic Environment Statistical shows that: * 40% of 18-24 year olds drink coffee daily, up from 31% in 2010. * 54% of adults age 25-39, said they drink coffee daily, up from 44% in 2010.
* 86% of coffee consumers enjoyed their beverage at home compared to 24% who drink in the coffee shop Natural Environment People all over the world have always loved coffee.Way before brewed coffee, espresso coffee, gourmet coffee or cappuccino became a status quo; coffee machines all over the world have been churning and churning for coffee lovers worldwide. Instant coffee, those of the ready-to-drink, 3-in-1 variety, is now a major player in all grocery stores and supermarkets. Studies show having 1 cup of coffee a day is fine for most individuals and will not have any harmful effects. Several recent studies have also discovered that coffee drinkers have reduced chance of getting type 2 diabetes.
In their studies they say that it's not the caffeine but some specific compound in coffee.The specific reasons why people drink coffee: 1. Aroma - Let's admit it. Even non-drinkers get hooked on the smell. When the fragrant smell of coffee beans surface in the air, it feels so relaxing. That is why going to coffee shops is so relaxing.
No, it isn't the dim lights or the jazz music playing in the background. Those are just add-ons. The smell has indeed a relaxing effect on people. 2. Taste - Coffee may be bitter but that's only one coffee recipe. If you think that coffee is all that then you probably haven't tried its different varieties.
Aside from using the coffee beans or ground coffee, you can also add cream and milk.This makes the coffee experience all the more special. 3. Timeless - Well, coffee is a drink that you will never get tired off whether you're young or old.
At the same time, it isn't only a drink during the mornings. It can also be taken at any time of the day. 4. Sensation - Coffee can actually relieve pressured people. Try drinking it during times where stress levels are high.
You will feel more relaxed because of its warmth. At the same time, just like hot cocoa, it can warm you up during cold weather. 5. Stimulants - Working people depend on coffee to help them move during the day. Studies show that coffee stimulates the mind.
The best part about this is that, it can improve brain processing and analytical skills. 6. Healthy - Do you have body pains? Well, coffee can help relieve some body pains and even headaches. This is useful if you don't like drinking chemical filled medicines. At the same time, it can relieve asthma and diabetes.
7. Travel - Yes, you read right! With coffee, you will be able to travel. Because coffee quality, flavor and aroma vary depending on its place of cultivation, it has a different taste. (Source: http://goarticles. com/article/Coffee-Drinking-101-Why-Do-People-Drink-Coffee/2110599/)
