Southwest airline that came into inception in the year 1967 has emerged as one of the most prominent and reputable intra based local airlines of the United States. With a highly sophisticated and flawless network of communication established in the entire country, the airline has offered and provided its users the most efficient and superior quality and services in all circumstances.Even during times when airline revenues were plummeting and the entire sector all over the world was in a state of severe financial crunch and downturn, this airline was still carrying with it the largest flock of users. Hartline & Ferrell, 2008) There are many reasons that contribute to the triumph and the consistent success of the airline and one of them is that with the passage of time the pioneers and the kingpins of the company did not encourage any considerable alterations in the business model that the organization followed from its first days of formation. This commercial idea has been a major contributor to the status of the organization it has acquired today and also serves as a source of inspiration for airlines of other countries to follow and exercise.
Hence in the consistent implementation of the financial model being pursued there are no erroneous mistakes done, however one thing that the company should have taken into consideration over the period of time was to explore new frontiers that could prove more innovative and experimental for its users.For example, using the same models of aircraft does not conform to the agenda of airlines like Southwest who are looked upon as the pioneers of change and development in the respective fields they are a part of, hence in this context the scope of change and further improvement is quite substantial. Shaw, 2007) As far as the competition of Southwest airlines with its counterparts is concerned, there are pros and cons that operate in the same context. Firstly, even though the expense of an airline is undoubtedly higher than that compared to bus, taxi or train, but in contrary to that the facilities and benefits that the airline offers at the disposal of their passengers surpasses all levels of luxuries and opulence provided by any other means of transportation.These unparallel benefits and conveniences which include proper and hygienic food providing facility and other myriad benefits provided to passengers at the cheapest rate.
Along with these in-flight meals the cheap rates of other facilities can also alleviated the profit margins that the company could extract, but the main goal of the airline has always been to provide the most superior level of services to its users and it has always gratified people traveling by using this mode of transportation.Another reason accounting for the unprecedented and extraordinary success of the airline organization in the most crucial economic times has been firstly, it has always used and strongly implemented and exercised the strategy of low fares and cheap prices in which it provides it passengers the most opulent and lavish facilities. The airline has neither booked any ticket nor served meals in advance to anyone. It has always maintained highly efficient level of service and operations and all these components have collectively contributed in the profitable revenues that the company registers today in comparison to its competitors.Secondly, Southwest has always invested immense trust and credibility in its employees; this can be justified from the fact that since 1973 the company has reserved 10% of the company stock is owned by its employees. Furthermore the airline focuses on minimized turnaround times, no-frill services and less-crowded airports.
These along with well-managed, skillful and dedicated employees the airline triumphs in gaining leverage over all other of its counterparts. (Chan, 2007)Referencehttp://fishtrain.com/2007/08/21/why-is-southwest-airlines-one-of-the-best-low-cost-airline/
