Do Objects Make Us? Many people in today's society are distressed greatly with ones rank in the social hierarchy; material possessions of all sorts seem to construct, shape, and style the lives of consumers all over the world. Consumers all over the world are becoming more and more demanding as more and more is being advertised. Many companies, such as Apple, often advertise months in advance for products creating commotion, attentiveness, and desire among the world.
Stores, such as Old Navvy, inspire consumers to shop at stores like theirs to feel pleased and satisfied with how much an be bought with such small amounts of money; when in reality, the consumers are spending money on their identity. In "On sale at Old Navvy: Cool clothes for identical zombies! ", Damien Cave uncovers the fact that retailers all over the world, especially in such establishments as Old Navvy and 'kea, have began to take up the lives of consumers in today's society and have created a great deal of trickery for making consumers believe they need more than they actually do. Naomi Klein states that consumers are being scammed.Many consumers are being Judged by what they buy and where they buy it. Many people, such as Thomas Frank feel that stores such as Old Navvy create almost a "mass cloning masked in a carnival of diversity' (Cave). That analysis may seem true but consumers should take into account that they are letting objects define who they are leading to a materialistic lifestyle.
Nowadays, people, especially teens, are very concerned with appearance, prestige, and social position. Malls all over the world are jam packed with a great quantity of stores with the same goal as stores like Old Navvy nd 'kea.Stores such as Old Navvy and Gap often pressure and persuade teens to feel the need to purchase "the next big thing" in order for them to be viewed as "cool" by the rest of the society. Teens in today's society will pay extra for clothes at one specific store to create a certain image for themselves.
It is only human to want to feel accepted- and to even have the want to feel envied. Many people in today's world would rather be dressed nicely, put together and have some debt than wear shaggy, aged, out of date fashion.I am not xcluding myself from this category, however; America has been shaped and molded to be consumers. This generation of american culture is letting the objects they buy define who they are as a person and citizen. In "iPad EnW', Rob Walker argues that people are often obsessed with the thought of being the first to have new state-of-the-art technology.
Technology-seeking people like this are the first ones to pre-order advertised products even though they at risk of many complications and uncertainty of perfect product performance.These technology-seeking" are letting objects such as technology to define them. They will pay more for similar technology to get the brand they want others to associate them with. Although Rob Walker states that these people should be thanked for their ignorance; consumers need to take a step back and look at the situation they are in. fact that they are often guinea pigs for buying this technology and that they are often getting ripped off.
Rob Walker stated in his article that an estimate of 200,000 people pre-ordered the Apple iPad paying $500- $700.
