traditions, ditterent as their theoretical bases are. Relevance ot Literary Theory and Criticism Today- Literary theory and criticism are still very much relevant even today. Criticism introduces the public to books. Critical assessments of books enable readers to think more intensely about the text they are considering reading. Then, if they decide to read it, they can keep various perceptions of the text in mind, influencing their own opinion in contrast or comparison to the critic's points of view.
In the nonexistence of criticism, the public might not be able to access such books.More problematically, ithout criticism they are not given a language in which to think more coherently about the texts they select. It raises public intellect. It creates a vocabulary, a set of diction, terms and concepts with which to suitably assess literature.
Whether it's through the mode of close reading common to the New Critics, structuralism or post structuralism, biographical or cultural contexts, formalism or other critical traditions, critical writings provide frameworks, reactive to the particular era in which the texts exist, that assists interpretation.When the public is given these equipments, through xtensive reading of criticism, they become a better audience for writers. Instead of just digesting texts unreceptively, readers can enter and discuss texts at deeper levels. As this happens, readers become more engaged, serious and interested participants in the created works.
It improves a countrys literature. When there's a deficiency of criticism because people are fearful to share their perceptions or they think standards are comparative or they believe that what is good will naturally endure in the canon and what is poor vanish, literature suffers.Without critics, riters themselves can become negligent, passive, lazy and unresponsive to being held responsible for what they create. If writers know there are astute and educated critics waiting to receive what they have written, they are more likely to hone their skills, do their research, and proofread their texts more closely. In the end, the writer is more prone to care about their literary production in the presence of critics, though the individual writer might feel subjugated or hurt by a negative review.Critics can be wrong of course.
But then that is the Job of another critic, to point out hat flaw and thus to stimulate literary debate and discussion. Although John Updike claimed that writing criticism is to the composition of literature as "hugging the shore is to sailing in the open sea" this doesn't have to be the case. Writers of literature can be critics and vice versa. Criticism can be daring, but literature will be less likely to stick to what is safe in the presence of the impassioned, compelled pens of critics.Distribution Channel of Coca Cola By dileshv EXECUTIVE SUMMARY Today cold drinks have become an important item of refreshment.
Cold drinks are an mportant part of each and every occasion that provides freshness. Worldwide, Coca- Cola and Pepsi are well known as the best soft drinks in the field of beverages. Under the present scenario companies are facing major problem that is "How to meet the consumer need. " The mind of the consumer is very unpredictable and it is very difficult to know what is going in the mind of the consumer. In todays market situation, consumer has various options and choice.He can choose the best options available in the market, which gives them better service for the long time.
So, in order o fulfill all the needs and demands of the consumer, the manufacturing companies should concentrate on the distribution channel and should make an effective and efficient distribution network. As we all know that the distribution channel is only one way through which the product is reaches to its consumer. So the company should have an effective distribution network which satisfy the demand and provide services to the consumer.In India, Coca-Cola and Pepsi are the main beverages making companies.
These companies have flooded the market with various brands of beverages. The objective of the study is to study the distribution channel of COCA- COLA pvt. Ltd. In There are 8 distributors Nagpur market and to find out the factors responsible for low distribution and suggest the measure to improve the scenario. In Nagpur, coca-cola pvt.
Ltd. is one of the bottling plants of Coca-Cola Company which is situated in Maharashtra in MIDC, Hingna, and Nagpur-440028. Of Coca-Cola in Nagpur region.And there are 7000 retailers under these distributors but it was not possible to cover all the retailers so as a sample has been taken for the study under these distributors. To under the procurement of new for coke by visiting at Nagpur. Required information has been collected through questionnaires and personnel interview with retailers.
This information is presented in the form of charts, tables and graphs as the requirement. Data has been analysis accordingly and conclusion has been drawn based on the data analysis. Possible suggestion has been recommended at the end of the study.The major finding and conclusion of the research study conducted by the researcher are given in brief as under:- 1.
1. COCA-COLA IN INDIA Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduces its equity stake as equired under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands and bottling network.
