Full P&L responsibility, annual budgeting and marketing plans Development of, and management to, core business assumptions, including hits/ day, conversion rates, average transaction value: demonstrate excellent business acumen by reallocating re sources to adjust to realties results Development of core search engine strategy (paid and organic). Development of acquisition and retention programs for various customer types, prod cut segments, etc.Identify and negotiate partnerships with 3rd party product providers Identify, manage, negotiate and evaluate ongoing web marketing alliances and apart reships. Utilize analytics to monitor site activity and drive strategic marketing decisions. Develop, plan, execute and analyze all direct marketing campaigns for multiple sites, including landing pages, micro sites, sponsorship content, acquisition and retention emails, etc.
Drive sales while maintaining Integrity of brand, pricing strategy, and margins Online sales and merchandising of products on flagship siteDevelop and maintain customer loyalty programs, including continuity Development of email campaigns; order reminder & abandoned cart saves Oversee all paid search, CPA, display and other acquisition Initiatives Help drive social Marketing strategy as related to calculation Establish shipping policies and procedures to drive sales and maintain corporate ma origins Provide a rich online experience for the customer and a destination where customers can become Immersed In the brand A/B Split and Multivariate testingProvide briefings/update at least weekly to Hooch's ownership team People Management Recruiting, Interviewing, and hilling of Commerce team. Including call center staff Management of the Commerce team, including team development, adherence to HCI O policies, and HOC core values Identification of Commerce team continuing education needs: identify training resource recess (e. G. , online, coalfaces, conferences, coursework, certification)
