We are driven by an intense, competitory spirit in the market place, but we direct this spirit toward solutions that achieve a win for each of our components every bit good as a win for us. Our success depends on a thorough apprehension of our clients, consumers and communities. Caring means traveling the excess stat mi.

Basically, this is a spirit of turning instead than taking.

Sell merely merchandises we can be proud of.

The trial of our criterions is that we must be able to personally back our merchandises without reserve and devour them ourselves. This rule extends to every portion of the concern, from the buying of ingredients to the point where our merchandises reach the consumer 's custodies.

Speak with truth and fairness.

We speak up, stating the whole image, non merely what is convenient to accomplishing single ends.

In add-on to being clear, honest and accurate, we take duty to guarantee our communications are understood.

Balance short term and long term.

We make determinations that hold both short-run and long-run hazards and benefits in balance over clip. Without this balance, we can non accomplish the end of sustainable growing.

Win with diverseness and inclusion.

We leverage a work environment that embraces people with diverse traits and different ways of thought. This leads to invention, the ability to place new market chances, all of which help develop new merchandises and drives our ability to prolong our committednesss to growing through empowered people.

Respect others and win together.

This company is built on single excellence and personal answerability, but no 1 can accomplish our ends by moving entirely. We need great people who besides have the capableness of working together, whether in structured squads or informal coaction. Common success is perfectly dependent on handling everyone who touches the concern with regard, inside and outside the company. A spirit of merriment, our regard for others and the value we put on teamwork make us a company people enjoy being a portion of, and this enables us to present first public presentation.

Analysis OF MISSION STATEMENT

Organization

Pepsis

CustomerYesPRODUCT/SERVICESNOMarketNOTechnologyNOSURVIVAL GROWTH AND PROFITABILITYNODoctrineYesSELF CONCEPTYesPUBLIC IMAGENOEmployeeNO

SWOT ANAYSIS

Our PepsiCo, Inc.

Company Profile is the indispensable beginning for top-level company informations and information. The study examines the company 's cardinal concern construction and operations, history and merchandises, and provides drumhead analysis of its cardinal gross lines and scheme.PepsiCo is the 2nd largest nutrient and drink company in the universe. PepsiCo manufactures markets and sells a assortment of salty, sweet and grain-based bites, carbonated and non-carbonated drinks. It owns 17 mega trade names which are known around the universe and generate one-year gross revenues of over $ 1 billion each.

Some of these include: Pepsi-Cola, Diet Pepsi, Gatorade, Lay 's and Tropicana Pure Premium Orange Juice. PepsiCo 's North American divisions operate in the US and Canada, while the company 's international divisions operate in over 200 states with the largest operations being located in Mexico and the UK.The company is headquartered in New York and employs 168,000 people as on 31st December, 2007. The company recorded grosss of $ 35,137 million during the financial twelvemonth ended December 2006, an addition of 7.9 % over 2005. The addition in gross was due to strong growing in volume and effectual pricing policy across all divisions.

The operating net income of the company was $ 6,439 million during financial twelvemonth 2006, an addition of 8.7 % over 2005. The net net income was $ 5, 642 million in financial twelvemonth 2006, an addition of 38.4 % over 2005.

Scope OF THE REPORT

Provides all the important company information required for concern and rival intelligence demands.Contains a survey of the major internal and external factors impacting the company in the signifier of a SWOT analysis every bit good as a dislocation and scrutiny of taking merchandise gross watercourses.

Data is supplemented with inside informations on the company 's history, cardinal executives, concern description, locations and subordinates every bit good as a list of merchandises and services and the latest available company statement.

Reason TO PURCHASE

Support gross revenues activities by understanding your clients ' concerns betterQualify prospective spouses and providers.Keep to the full up to day of the month on your rivals ' concern construction, scheme and chances.Obtain the most up to day of the month company information available.

Corporate GOVERNENCE

Senior MANAGEMENT IN GBIn Great Britain, the CCE Executive Team provides senior degree direction and leading for Pepsi Enterprises Limited and the GB Leadership Team provides senior degree direction and leading for Pepsi Great Britain.All members of these squads have operational duties and are appointed from within the concern based on their expertness and experience. These squads report on a regular basis to the Boardss of the parent companies in the US.Both senior leading squads have ultimate duty for pull offing all economic, societal and environmental hazards. They are besides responsible for doing certain that each concern complies with all relevant statute law and internal policies.

Global Administration:

Pepsi Great Britain and Pepsi Enterprises Limited are both entirely owned subordinates of their several parent companies, The Pepsi Company and Pepsi Enterprises Inc.

both of which are listed in the US.Pull offing Our DutiesPull offing Corporate DutyCR direction in Great Britain

Aim

Increase the value of portion holder investingSale growingCost controlWise investing resourceOffering quality merchandise to our client and consumerSupplying merchandise that are safe, wholesome, economical efficient and environmentally soundStandard of unityHigh return on investing

POTENTIAL COMPETITORS

Borden, Inc.Cadbury Schweppes plc ;Campbell Soup Company ;Chiquita Brands International, Inc. ;The Coca-Cola Company ;ConAgra Foods, Inc. ;Cott Corporation ;Groupe Danone ;General Mills, IncGolden Enterprises,Keebler Foods Company ;Kraft Foods, Inc. ;Nestle S.

A. ;Ocean Spray Cranberries,The Procter & A ; Gamble Company.

BEST STRATEGHIES

Our best scheme to act upon our possible client and fulfill them in every regard and till refering long term net income growing and profitableness.

Potential growing

Employees: 185,000Employee growing: 10.1 %

Challenge

The PepsiCo challenge ( to maintain up with archrival The Coca-Cola Company ) ne'er ends for the universe 's # 2 carbonated soft-drink shaper. Its soft drinks include Pepsi, Mountain Dew, and Slice.

Cola is non the company 's lone drink: Pepsi sells Tropicana orange juice trade names, Gatorade athleticss drink, and Aquafina H2O. The company besides owns Frito-Lay, the universe 's # 1 bite shaper with offerings such as maize french friess ( Doritos, Fritos ) and potato french friess ( Lay 's, Ruffles ) . Its Quaker Foods division offers breakfast cereals ( Life ) , pasta ( Pasta Roni ) , rice ( Rice-A-Roni ) , and side dishes ( Near East ) . A true planetary giant, Pepsi 's merchandises are available in some 200 states.Cardinal NUMBERS FOR FISCAL YEAR ENDING DECEMBER, 2007:Gross saless: $ 39,474.0MOne twelvemonth growing: 12.

3 %Net income: $ 5,658.0MIncome growing: 0.3 %

Potential Growth in the Following Sector and In the Following Old ages

1898: Pharmacist Caleb D. Bradham begins selling a Cola1905: Bradham begins set uping a web of bottling1923: Bradham 's company goes bankrupt.1928: Roy C.

Megargel reorganizes the house as the National1931: Company once more goes belly-up and is resurrected by the1933: The size of Pepsi bottles is doubled, increasing gross revenues1936: Pepsi-Cola Company becomes a subordinate of Loft.1939: First national wireless advertisement of the Pepsi trade name.1941: Loft and Pepsi-Cola merge, the new house utilizing the name1964: Diet Pepsi introductions ; Mountain Dew is acquired from Tip1965: Pepsi-Cola merges with Frito-Lay to organize PepsiCo, Inc. ,1967: Frito-Lay introduces Doritos tortilla french friess to the1977: PepsiCo acquires Taco Bell.

1978: PepsiCo acquires Pizza Hut.1981: Frito-Lay introduces Tostitos tortilla french friess.1986: The Kentucky Fried Chicken ( KFC ) concatenation is acquired.1997: Taco Bell, Pizza Hut, and KFC are spun off into a new1998: PepsiCo acquires Tropicana Products for $ 3.31999: Pepsi Bottling Group is spun off to the populace, with2000: PepsiCo reaches an understanding to get the Quaker Oats

FINANCIAL STATEMENTS FOR PEPSICO, INC.

Year over twelvemonth, PepsiCo, Inc. has seen small alteration in their bottom line ( from $ 5.6B to $ 5.7B ) despite grosss that grew from $ 35.

1B to $ 39.5B. A cardinal factor has been an addition in the per centum of gross revenues devoted to income revenue enhancement disbursals from 3.83 % to 5.00 % .

CURRENT MANAGEMENT

Current members of the board of managers of PepsiCo are Indra K Nooyi C.E.O. , Robert E.

Allen, Dina Dublon, Victor Dzau, Ray Hunt, Alberto Ibarguen, Arthur Martinez, Steven Reinemund, Sharon Rockefeller, James Schiro, Franklin Thomas, Cynthia Trudell, and River King.On October 1, 2006, former Chief Financial Officer and President Indra Krishnamurthy Nooyi replaced Steve Reinemund as main executive officer. Nooyi remains the corporation 's president, and became Chairman of the Board in May 2007.Mike White is the President of PepsiCo International Division. Some analysts predict after the assignment of Ms.

Indra Nooyi, Mike White may take to go forth PepsiCo. The going is expected by some to be after mid-2007, when White is eligible for a 7-figure payout.