------------------------------------------------- Contents Page 2 – Summary, Introduction and Methodology Page 3 – Demographic profile: Page 3- People and health based statistics Page 6 – Employment statistics Page 7 – Education statistics Page 8 – Findings and discussions Page 9 – Recommendations and conclusion Page 10 – References Page 11 - Appendices Summary

A Demographic profile (refer to appendices) of the Newcastle under Lyme 006E neighbourhood (refer to appendices for definition) has been done and from this a social need (appendices) in the Newcastle under Lyme 006E neighbourhood has been highlighted, and an appropriate community project has been implemented to meet the demands of the neighbourhoods social need. Introduction

As a community development consultant, I have been commissioned on behalf of a coalition of community groups, to highlight a social need in the Newcastle under Lyme 006E neighbourhood by building a demographical profile from using reliable statistical evidence which gives this information. From the demographical profile the characteristics of the neighbourhood can be indicated and a proposed community project will be put into place to tackle the social need of the neighbourhood.

People, health, education and employment statistics have been researched and implemented into the report to build a profile of the problems within the neighbourhood Methodology To find the appropriate statistics and information, in depth research has be done on the neighbourhood statistics website at www. neighbourhood. statistics. gov. uk, from this website statistics on health, education and people can be analysed to give information needed. People based statistics are important to give an indication of the size and population of the neighbourhood; health based statistics indicate the health f the neighbourhood; work statistics indicates the employment in the area and education statistics gives an indication of the educational achievement in the neighbourhood. Demographical profile This demographic profile covers statistics on the Newcastle under Lyme 006E ST57PE neighborhood. People based statistics Mid-2010 population estimates Variable| Measure| Your neighbourhood | Your area | All People | Count| 1,628| 8,026| Males | Count| 815| 3,980| Females | Count| 813| 4,046| | In total there are 1628 people in the Newcastle under Lyme 006E neighborhood. 15 of these people are males and 813 of these people are females. Percentage of people in each age band in your neighbourhood, mid-2010 The largest age band is age 25 – 49 followed by 0 – 15 with 16 – 24 and 50 – 64 being the smallest age band. Health based statistics Life expectancy at birth, 2007 – 2009 Males of the neighborhood are expected to live until the age of 75 and females are expected to live until the age of 83. Both males and females life expectancy is lower than the national life expectancy. The national life expectancy for males is 78 and females are expected to live until the age of 82.

Both males and females of the neighborhood are not expected to live as long as the national percentage. Infant Mortality, 2008 - 2010 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Deaths at age under 1 year, per 1000 live births | Rate| n/a| 8. 7| 4. 4| | | | There isn’t a measure for infant mortality in my neighborhood however for my area infant mortality is nearly double the rate of the national infant mortality rate. This is a terrible statistic and an indication of bad health in the Newcastle under Lyme area. Children's health In 2007 9. % of newborn babies in Newcastle-under-Lyme local authority weighed below 2500 grams, and were classified as low birth weight. The average for England was 7. 2%. this is an indicator of bad health in the Newcastle under Lyme 006E nieghbourhood. Children's weight, 2010 - 2011 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Overweight children in reception year | %| n/a| 12. 3| 13. 2| Obese children in reception year | %| n/a| 9. 4| 9. 4| Overweight children in year 6 | %| n/a| 14. 6| 14. 4| Obese children in year 6 | %| n/a| 19. 2| 19. 0| |

There is no measure here for children’s weight in the Newcastle under Lyme 006E neighborhood so these statistics are based on Newcastle under Lyme. The stats show that there isn’t a problem in overweight or obese children in reception year as the percentage is lower than that of the national percentage of overweight children in England and equal to that of obese children in England. However, children’s weight is a problem in Newcastle under Lyme as the percentage of overweight and obese children are both higher than the national percentage. People's health, April 2001

Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Good | %| 60. 8| 66. 1| 68. 8| Fairly Good | %| 24. 5| 23. 3| 22. 2| Not Good | %| 14. 7| 10. 6| 9. 0| | The people of the Newcastle under Lyme 006E neighborhood in terms of good health are below the national percentage for good health. The people of the neighborhood in terms of fairly good health are higher than the national percentage for fairly good health The people of the neighborhood in terms of not good health are above the national percentage for not good health. There re too many people with bad health and too little people with good health indicating bad health in the neighborhood. Long term illness, April 2001 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | People with a limiting long-term illness | %| 25. 3| 20. 8| 17. 9| People of working age with a limiting long-term illness | %| 22. 0| 15. 5| 13. 3| | The percentage of people in neighborhood with a limiting long term illness is above the national percentage and also the percentage of people of a working age with a limiting long term illness is above the national percentage.

Carers, April 2001 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | People providing unpaid care | %| 10. 0| 11. 6| 9. 9| ... of which percentage providing over 50 hours per week | %| 33. 3| 20. 4| 20. 5| | Both of these percentages are higher in the neighborhood than the national percentage and the second statistic is more than 50% higher than national percentage. There are more carers in the neighborhood than the national percentage and there are twice as many people providing over 50hours per week. People claiming health-related benefits, August 2010

Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Incapacity Benefits | %| 12| 8| 7| Carers Allowance | %| 3| 1| 1| Disabled | %| 2| 1| 1| | All 3 of these statistics are higher than the national percentage. Employment based statistics Benefits claimants as percentage of working age population, August 2010 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Any Key Working Age Benefit | %| 25| 15| 15| Jobseeker's Allowance | %| 5| 3| 4| Incapacity Benefits | %| 12| 8| 7| | | | These neighborhood statistics are higher than the national percentage.

This shows that too many people of a working age are out of work. Occupations of all people in employment, April 2001 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Managers and senior officials | %| 6. 1| 13. 0| 15. 3| Professional occupations | %| 4. 5| 9. 7| 11. 2| Associate professional and technical occupations | %| 8. 1| 11. 6| 13. 8| Administrative and secretarial occupations | %| 10. 1| 11. 2| 13. 4| Skilled trades occupations | %| 17. 7| 14. 1| 11. 6| Personal service occupations | %| 8. 1| 7. 0| 6. 9| Sales and customer service occupations | %| 8. | 8. 0| 7. 7| Process; plant and machine operatives | %| 16. 6| 11. 9| 8. 4| Elementary occupations | %| 20. 6| 13. 4| 11. 8| | | | These statistics show that the majority of people in employment in neighborhood are in Elementary occupations. The next largest occupation group is the skilled trades occupation followed by personal service occupations and sales and customer service occupations. All of these occupations in the Newcastle under Lyme 006E neighborhood are above the national percentage for people of that occupation within a neighborhood.

On the other hand the rest of the occupations are lower than the national percentage. Not many people in the neighborhood fall into the top 4 occupations which are the more educated occupations. Either indicating the people are not well educated Education based statistics Key Stage 2 assessments: pupils achieving Level 4 or above, 2010 - 2011 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | English | %| 70| 84| 81| Maths | %| n/a| 80| 80| Reading, writing and maths | %| 48| 69| 67| | | | | | | | |

The statistic for maths is not displayed however the other 2 statistics that are shown are below the national percentage which indicates the Newcastle under Lyme 006E neighborhood is not so good in key stage 2 education At Key Stage 4 it is usual for pupils to take GCSEs (General Certificates of Secondary Education) or equivalent qualifications. Pupils achieving 5 or more A*-C grade passes, including English and Maths, at GCSE or equivalent, 2010 - 2011 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | All pupils | %| 50| 61| 58| Males | %| 27| 56| 55| Females | %| 67| 67| 62| |

In the Newcastle under Lyme 006E neighborhood males are significantly below the national average for achieving 5 GCSEs at C or above where as females are above the national average indicating that males are underachieving at key stage 4 Findings The above statistics give a clear demographic profile of the Newcastle under Lyme 006E neighborhood. The neighborhoods largest age band (35%) of people in the neighborhood is between the age of 25 and 49. The health of the neighborhood is poor and particularly the weight of people is not good as many babies are born underweight and a lot of children are overweight or obese.

Also a large percentage of people suffer a long term illness. The neighborhood is not a good place for employment 75% of the people are of a working age and only 25% of these are employed so 302. 25 people out of a possible 1221. 25 are employed. The national percentage for unemployment is 15% and this neighborhood is at 25% unemployed the education achievement of the neighborhood is below the national percentage indicating that the schools are not of a good standard. There’s a link between the poor educational achievement and unemployment.

If people don’t have qualifications they are less likely to be employed and this is why employment is high Discussion There are many social needs in the Newcastle under Lyme 006E neighbourhood. One particular area of social need that needs addressing for definite is the education sector. In the Newcastle under Lyme area in terms of education, particularly males are underachieving at key stage 4. After carefully assessing the of educational achievement within the neighbourhood it is apparent that this sector is substandard compared to national percentage.

At key stage 2, both male and female students are underachieving. Only 70% of the students are achieving level 4 in English compared to the national average of 81%; only 48% of students are achieving a level 4 or above in reading, writing and maths; and in key stage 4 only 27% of male students achieved 5 GCSEs grade C or above which, compared to the national percentage of 55% is very poor. With this information at hand I intend to carry out a community project which will attempt to take steps in order to try to improve this area of social need.

John Blanchard explains “Reasons for underachievement include disruption to family routine, illness, emotional and psychological difficulties, loss or lack of motivation and direction. ” (www. teachingexpertise. com accessed online on 05/12/12) The health of the neighbourhood is poor so illness can be seen as a factor which may be causing students to underachieve in education however in this community project, the main focus is on educational achievement.

The lack of motivation aspect could be down to the fact that the students do not believe that education is of a benefit to them. The reason students may think this is because to receive a higher education a large amount of money is required to pay tuition fees etc. The nidirect website explains “Higher education could boost your career prospects and earning potential, while giving you the chance to study into a subject that really interests you - and to get involved in lots of other activities. ” (www. nidirect. gov. uk/ accessed online on 05/12/12. Higher education is of great benefit to people and many students are missing out on this opportunity because they are aware of high university fees and not as aware of the benefits a university education can give to a person. Referring to the demographic profile of the neighbourhood, not many people of working age are in an educated occupancy this may be down to poor education. If the people of the neighbourhood are educated well then they will have access to better and more jobs. This will also decrease the amount of people unemployed.

Recommendations and Conclusion The results show a need to improve educational achievement so that people can go on to study in higher education and make their selves more employable. A project to improve educational achievement will be put into place to so that people can get employed The project will involve the 3 surrounding universities: Staffordshire university: Keele university and MMU Cheshire acting as stakeholders in the project. Also the project will include the higher education funding council for England as a stakeholder. HEFCE distributes public money for higher education to universities and colleges in England, and ensures that this money is used to deliver the greatest benefit to students and the wider public. ” (www. hefce. ac. uk, accessed online on 07/12/12) working with these two organizations the project will be based around school students regularly visiting the universities, around 3 times per year throughout high school. On these visits the school students will be encouraged, motivated and directed to achieve better GCSE results by giving reasons and benefits for a higher education.

This will involve Universities selecting students to promote universities, and talk to school students about their experiences at university and the benefits it has given them. The school students will then be aware that the fees are not as much of a hindrance to them as they may have first thought but in fact a minor cost that will benefit them for life. This project will be called ‘Learn to live better’ as the aim is to get people educated so that they can get employed and live better It is highly recommended that the project is funded by HEFCE to sustain the school links with universities.

If the project isn’t funded for then the project won’t be sustained and unemployment will rise again If education is improved and more students can go on to study in higher education and achieve a degree, these people will have a much better chance of employment and will acquire the knowledge and skills to improve social capital. People having a higher education have a deeper understanding and knowledge of society and from this they become more active e. g. ducated people will get frustrated with problems that arise in the community and because they know how to address these problems and who to talk to about them, problems get dealt with therefore the social capital of the community grows as the people are networking more to better the neighbourhood. “The nature of the networks within particular place or grouping is, thus, of fundamental importance when making judgments about ‘communities’ – and the extent to which people can flourish within them. Humans are social animals.

Connection and interaction both widen and deepen what we can achieve, and makes possible our individual character. It may even emerge as ‘communion” (www. infed. org accessed 05/12/12) seeing the people of a community networking, flourishing and becoming communions will indicate whether the social capital of my community has increased. It’s important to measure capital because this is how it will be known that the project is actually working Once the community begins to develop and a good social capital is achieved, capacity building can then occur.

When the neighbourhood has this capacity to perform functions with people and organizations by itself, this is when the community project can be seen as a success. References Neighbourhood statistics (census 2011) (online) accessed on 05/12/12 http://www. neighbourhood. statistics. gov. uk/dissemination/ John Blanchard (2007) Motivating underachievers: techniques and tactics (online) accessed on 05/12/12 http://www. teachingexpertise. com/articles/motivating-underachievers-techniques-and-tactics-3002 The benefits of higher education (online) accessed on 05/12/12 http://www. idirect. gov. uk/the-benefits-of-higher-education About HEFCE (2012) (online) accessed on 07/12/12 http://www. hefce. ac. uk/about/ Community (2012) (online) accessed on 05/12/12 http://www. infed. org/community/community. htm UNDP (2006) Capacity development practice note (online) accessed on 05/12/12 http://www. gsdrc. org/go/display&type=Document&id=1870 What is capacity building and why is it needed? (2012) (online) accessed on 07/12/12 http://www. councilofnonprofits. rg/capacity-building/what-capacity-building About community development (2012) (online) accessed on 05/12/12 http://www. cdf. org. uk/content/about-cdf/about-community-development What is demography (2012) (online) accessed on 07/12/12 http://www. suda. su. se/docs/What%20is%20Demography. pdf What is a demographic profile (2012) (online) accessed on 07/12/12 http://www. wisegeek. com/what-is-a-demographic-profile. htm Neighbourhoods and regeneration - theory, practice, issues (online) accessed on 05/12/12 http://www. infed. rg/community/neighbourhoods_and_regeneration. htm Guide to social capital (online) accessed on 05/12/12 http://www. ons. gov. uk/ons/guide-method/user-guidance/social-capital-guide/the-social-capital-project/guide-to-social-capital. html Business studies: stakeholders (2012) (online) accessed on 07/12/12 http://www. bbc. co. uk/schools/gcsebitesize/business/environment/stakeholders1. shtml Appendices “Capacity is the ability of individuals, institutions and societies to perform functions, solve problems and set and achieve objectives in a sustainable manner” (www. sdrc. org, 2006 accessed online on 05/12/12) Capacity building – “capacity building refers to activities that improve and enhance a nonprofit’s ability to achieve its mission and sustain itself over time. ” (www. councilofnonprofits. org, 2012 accessed online on 07/12/12) Community development - “Community development is a set of values and practices which plays a special role in overcoming poverty and disadvantage, knitting society together at the grass roots and deepening democracy” (The community development challenge p. 12). ” (www. cdf. org. k, 2012 accessed online on 05/12/12) Demography – “Demography is the study of human populations – their size, composition and distributio across place – and the process through which populations change. ” (www. suda. su. se, 2012 accessed online on 07/12/12) Demographic profile – “A demographic profile is a business tool that identifies several characteristics when companies attempt to define a market segment. Common characteristics in the profile include age, sex, income, household size and education” (www. wisegeek. com, 2012 accessed online on 07/12/12) Need - A working definition of need draws on