Milliner's business strategy is wrought spending and investments in research and innovation, localization, diversification of their products into broad categories. The company operates through multiple segment specializations by developing products to target every segment. They serve multiple markets whilst differentiating products in a way that meet of each of each segment. The two major competitors of Milliner are proctor and Gamble as well as Nestle".
2) "Milliner is Rupee's largest companies and in terms of sales, it is the 3rd largest consumer goods firm In the world. The company is in the segment of fast moving consumer goods. " (3) Milliners marketing advantage In the international market includes strong brand Image, efficient manufacturing, E-services and technology, efficient human resources, and superior sales team. The company's marketing centre on increasing positive social Impact, Increasing profit, and reducing environmental footprint. "Mom Is a brand under the milliner section of home care products.The brand Includes products that range from liquids to capsules, powders, tablets and sachets.
Mom laundry products are designed to tackle tough stains even at low temperatures. Also sold as Persia, Skip, Breeze, Ala, Wise, Surf and Rinse In some parts of the world, Mom has a unique technology that gives your family the freedom to get dirty, safe In the knowledge that Mom will remove those awkward stains. " (www. Unlived. Com) Unless mom/perusal alms to provide value to consumers with a product that suits every consumer.They encourage Individuals to explore and live life not having to be conscious of dirt In the process as you can trust MO/perusal to lift the dirt first time and overtime.
They get value In return as the customers position the product In terms of Its performance. For the purpose of this report, the International marketing strategy of Mom will be examined In two countries namely Nigeria and the United Kingdom. In Nigeria, Mom maintains Its brand name while In the Uk. Unlived has rights to the perusal brand and uses It to market their premium detergent products. In the Uk, perils secondary brand Is sold as Surf.
