Nettling Share of Buzz by Topic vs.. Prior Quarter Earlier this year with the perceived threat that Nettling might precipitate "cord cutting," it seemed cable companies were hoisting the red flag.In a seeming reversal of fate, today it seems Nettling is doing so.
The Intense Scorecard we've tracked since June shows a continuing shift in online customer sentiment, with a growing vocal proclivity toward Jettisoning the service. A strong sense of betrayal of customer loyalty also is apparent among some early adopters who saw the brand as having an equalizing effect on high monolithic cable rates. In July Nettling deployed streaming in Canada, and this week it launched its service throughout Latin America and the Caribbean.One would assume that this global expansion springs from a solid domestic foundation. However, during the past 2 months, our social media tracking shows the trend line in brand net sentiment has been zigzagging, yet with few exceptions (e. G.
Its July 1 lath price hike announcement) still remains in positive territory. Significantly, although not precipitous, Nettling net sentiment has continued to decline during this past year, eroding brand equity.Analyzing the top 10 subscriber behaviors-negative and positive-since June with Intense Workbench , we found it striking that while the Positive Behavior chart subs shows only a minute 2% explicitly saying they will "stick tit" Nettling, a larger 26% of subs say they "will cancel" the service. In total, the top 10 Negative Behaviors show 46% intend to "cancel," "stop," "drop," or "get rid of" the service. Even with small percentages of subs stating they "need," "want," "recommend," "buy," "find," "try," and "choose" Nettling, these behaviors only amount to 16% of all Positive Behavior sound bites analyzed.A look under the hood at customer online conversation trends reflects dissonance among brand loyalists, signaling a looming threat of defection as the chart below shows.
Nettling Top 10 Negative Behaviors -June-September Nettle lop II Positive Vendors - June-September Negative Emotions Nine enlarge Nettling rates have prompted subs to seek alternatives and their ire has piqued with the recent enforcement of streaming limitations. I Just cancelled my Nettling service since they raised the prices.Blockbuster Express keeps sending me these free rental codes so we'll Just do that for awhile and watch the 8 zillion movies for free on Directs. I do like Nettling but we can do without it for awhile. I canceled Nettling DVD service as a result of the price increase. If Nettling will enforce a one stream per account limit, I'll be searching for an alternative much more aggressively.
Nettling can't keep increasing costs for consumers without relent.Rage against the social media machine Not only are Nineteen's disgruntled customers continuing to inflict damage on Nineteen's brand across social media, but they have even sought to take the discussion offline on their own terms, telephoning individual Nettling executives and leaving them irate voiceless. This is not even Nineteen's most recent social media snafu. On June 13, Nettling Instant Play suffered an overnight outage. As users took to Twitter to vent their frustration, improved Twitter attention from Nettling.
Honestly, I'm surprised that Nettling was able to use their online streaming business model for so long at such a low price. I have a feeling that Nettling didn't raise the price of everything because they're greedy (they've probably figured out some sort of formula to determine roughly how many people would leave for every $0. 01 the price goes up), but because the studios that own the rights to the movies and TV shows are realizing that Nettling is running a good operation that brings n a lot of customers. F**entitled.
I am officially passed. I bought the whole argument that the price increases were due to pressure from studios, that ultimately it would result in more content being available for instant streaming Useless nettling. First increase the prices and now they aren't available. Great, really really great...
First, price hikes. Now, 1000 less movies. Nettling is going downhill. Nettling is greedy. Every time I get comfortable with a plan and adjust my finances accordingly (it's a big deal, I'm poor), Nettling Jacks up the price again.
I'm bailing on them. Positive Emotions Many of the positive posts came from people who like the many titles available and the inventory of streaming content. I like Nettling streaming. No commercials and I can watch exactly the episodes/movies I want, when I want. (Well, if they're available, anyway.
) Just got #Applets, nice to be able to stream everything to the TV/sound system. Why won't HOBOS stream though?! Nettling app is nice. Nettling App also culled positive attention but there also are critics who dismiss this attribute.I can't believe that I Just watched an entire movie on my cell phone.
#DOGTOOTH is ooh hilarious! Love the #Nettling app. I hate the Nettling app. It's the most bugged out app Eve ever thought of using. To be sure, Nettling does have quite a few diehard movie and TV watchers. I like to keep Nettling guessing. Today's line-up: Mad Men, Hoarders, and Spenserian.
Just when they thought they figured me out... Even some loyalists complain about the site interface.
Love the convenience of Nettling. Hate the site interface. Always seem to have trouble finding movies to see.Returning to the initial questions we posed, our social research findings show: *There exists an orison AT Nettle Drawn equally: I nee Drawn 's Ill-title series AT tans summers events - price hike announcement, collapse of the Start deal, and enforcement of streaming limitations-have prompted declining net sentiment, brand passion, and falling stock share.
*Nettling customers convey a strong sense of betrayal, and they have begun to act on their ire by posting vociferously and frequently, stating their intension to bolt and switch to other streaming services, or canceling their subscriptions altogether.Once the darling of a vast loyal cadre with a high degree of brand engagement, even winnowers-early adapters claim responsibility for the brand's growth- loyalists are breaking rank, reflecting a sense of treason. *Damage control at this Juncture wouldn't be such a bad idea for Nettling. As it boldly launches its Latin America service this week, the coincidence of corporate snafus create a perception that, while the numbers crunchers anticipated some US defection, the brand most likely calculated its loss would be offset by overall rate hike acceptance and global expansion-not to mention the fast one they pulled as a streaming enforcer.
