Mention the steps In media planning process In brief. 4 steps 2.

5 mark*4 Observe a newspaper advertisement of any telecoms service provider. What Is the Selection of appropriate advertisement Identifying target audience Advantages of newspaper advertisement 4 Provide a meaningful comparison amongst various sales strategies. Do you notice any resemblance between them? Comparison 6 Similarities 5 What is sales promotion? How is it different to advertising?Meaning Difference between advertising and sales urination Discuss the performance evaluation methods for sales persons. Performance evaluation methods *A-Answer be approximately of 400 words.

Each question is followed by evaluation scheme. Mention the steps in media planning process in brief. Target audience and what are benefits of choosing newspaper for advertisement. Note - Answer all questions. Kindly note that answers for 10 marks questions should Observe a newspaper advertisement of any telecoms service provider.