Eighth grade is the last year of middle school and a stepping stone to the highly anticipated high school. To ensure that one makes this transition, important commitments need to be made.
Eighth grade is a time to get organized, put forth one's best effort, and acquire effective study habits. In order to be successful in the eighth grade and guarantee a prosperous future, one must make these three important commitments. To start with, being organized in every class is essential to success. That involves having every single binder divided into sections and assuring that each hand out given by the teacher be placed in the appropriate section.Therefore, when the teacher asks for a certain material to be pulled out, one can easily find it.
The agenda must be kept neat and all homework assignments and important dates must be written down in the appropriate boxes. Organization will make life in eighth grade a breeze. Furthermore, putting forth one's best effort is another crucial commitment that needs to be made. This involves going to school everyday and paying close attention to all of the teacher's instructions.
Participating in class to the best of one's ability will also bring great rewards.Whether one likes it or not, obeying the rules is a ecessity in eighth grade. Eighth grade is the year to try one's very best and show the teachers, parents, and peers that one is mature and ready to take that step to the high school. In addition, common sense tells one that having effective study habits is a key commitment that leads to success. One must study for quizzes, tests, and book reports.
A major test to study and review for is the Eighth Grade Writing Assessment given to all 8th graders in Georgia in the month of January.The CRCT is another crucial exam that all 8th graders need to pass and that is given in the month of April. However, preparation for that test began on the very first day of school. It is obvious to all eighth graders that studying is a key to success. High school is but a short step away from the middle school.
In order to make it there, one must be successful in the last year of middle school, the eighth grade. This can be possible if one is committed to putting forth one's best efforts which include being well organized and studying effectively.If one makes these commitments, one is guaranteed success in the eighth grade and a prosperous future. High school here I come! frequently for promotion of its non-carbonated drinks.
Coca Cola not making ull f use of promotion by television, radio and the internet. PlaceThe emergency of markets such as China and India as new markets needs more vigorous marketing. oCoca Cola's unique distribution by directly exporting its products to overseas distributors and companies. oCoca Cola markets internationally by licensing and selling of franchise to bottlers around the world. Coca Cola Company franchising type is manufactures sponsored wholesale system.
oPepsiCo uses snack foods and its diverse range of products to get an advantage using supermarket chains. -PeopleoCoca Cola's inability to safe guard good elationships between company and personnel. oDeath of CEO resulting in management upheaval. oNew CEO's appointment at age 60 created problems as he was seen as being too old for the change that Coca Cola needed. oSales personnel need for further training to handle new products. oKey experienced people from around the world brought in to assist in product innovation.
Physical Evidence Case studies conducted by students on the Coca Cola products. oCase study on PepsiCds ability to spot consumer trends makes the necessary changes. oCoca Cola's failure to make changes. oCoca Cola's positive move of updating on plans for new products launching to embers of the public and stakeholders. Process Coca Cola has committed more funds to product innovation. oCoca Cola's poor testing and production procedures resulting in its bottled water pulled off the shelves.
oExcellent research in its carbonated products. oResearch on some brands e. g. the lemon and lime versions of diet coke and coke- vanilla, on market research poorly done.
Mckensie's 7 S's-Shared VolumeoEmployees pride and the integrity of the company shattered by the Press discovering that Coca Cola's bottled water was distilled tap water and then further demise when it was ulled of the shelves in a health scare. oEvery year Coca Cola donates 1% of their profits to charity in Spain and it creates a "friendly' company image. -StructureoThe hiring of the new CEO changed the structure of the company, switching managers, removing the marketing and retail chiefs. Departments relate to each other in the company. ocapital and resources available. -SkillsoManagement has had to be restructured and personnel for marketing and retail departments were removed.
oProblems with training. -SystemsoManagement tuitions. oThe Human Resource System-StyleoCoca Cola has an administrative orientation hose aim is to get the maximum out of the existing organisation. -StaffoAdequate marketing and customer service staffing at Coca Cola. -StrategyoCoca Cola products are easily accessible. They can be found anywhere.
They have extensive advertising and affordable pricing.EXTERNAL ENVIRONMENT: PEST Analysts-political oThe legal and political issues associated with Coca Cola Company are almost the same as for all the companies and all registered brands mainly related with consumer rights, competition and health and safety measures. Due to the intense competition in the industry, governments are closely monitoring the competition as irms merge and expand in the hope of dominating growing international markets. It is alleged that Coca Cola has been enticing retailers from selling other brands by giving incentives in order to increase market share.This is the reason for several legislations.
Some social issues with the Coca Cola Company are mainly related with promotional, environmental and friendly company aspects. -Economic oForeign environmental factors have influenced the Coca Cola's strategies in international marketing. Coca Cola introduced many initiatives to attract the consumer. Consumers have become more attracted to the sport energy drink. Diet coke is the best innovation of the Coca Cola Company and has achieved the largest proportion of beverages market share.
The company has consumers in over 200 countries. Social Language is one of the aspects of culture where Coca Cola's carbonated drinks that did not find favour with the eastern countries like China and Taiwan had to be replaced by products such as Asian Tea and fermented milk drinks. This needed a lot of research and development. -Technological Coca Cola introduced ways by which the consumer can obtain their product quite easily, by the introduction of dispensing machines and vending machines. Suppliers Company has a good reputation and develops a supplier guiding principles program to substantiate its motto: "strong and close".
over 55000 suppliers of their productsoSuppliers are customer friendlyoDelivery to the consumer prompt and prices are not increased without direction. oMore women gradually owning enterprises creating a positive image for themselvesoSelling items in bulk. - PublicsoConsumers, wholesalers and retailers are the publics. oCoca Cola's production will go up if products are in good quality, however, the public will stop buying their product if they cannot deliver a good product. Publics influence buying the product. -Intermediaries (Distributors/ Dealers)oCoca Cola moves straight from the company to the supplier.
Prompt service to consumers without the input of any middle man to create problemsoThe link between the company and the small shop needs attention. oWarehousing and transportation is very expensive, for cost of warehousing and transportation for this product alone will undermine the profit margin of the intermediaries/ distributors. -Customers/ MarketsoCustomers are individuals or organizations which purchase goods or servicesoCoca Cola has introduced Powerade nto areas where it would suit local conditions and taste, areas of poor sanitization and hot weather, where it can be marketed as a product of rehydration. The possible basis of segmentation are age, income, household size, usage rate, brand loyalty and perceived risk, e.
g. a diet line of drinks for the weight consciousoCoca Cola's markets are increasing very fast because everyone is of the opinion that Coca Cola is very profitableoGeographical distributions of the markets are in areas which will be easier for the consumers to get or near remote villages. 010 - 20 years age group is drinking more Coca Cola than any other age segmentation.CompetitorsoCoca Cola's direct competitor is PepsiCo and Gatoraidopepsi's strengths- low carbonated drinksGatorade's strengths- energy drink and its expandingpepsi's weakness- snack foodsoTheir objectives- consumer satisfactionopepsi uses celebrities to attract consumers060% of Pepsi's profits come from snack foods, 40% comes from drinks. oGatoraid uses a number of flavor and bright coloured labels. Its profits are growing by 15% per annumoWith Coca Cola's strength being in fizzy drinks, competitors would try to capitalize on its weaker products.
Pepsi has diversified into snack foods. Coca Cola has recently acquired Subway soft drink business, which was previously served by Pepsi. Coca Cola is the most popular beverage in the world, while Pepsi enjoys it only at home. oAmerican market which enjoys of less than 1% of both Pepsi and Coca Cola. oBottling operation costs which are contracted to mainly major players and limited to other producers.
The Marketing strategy-The strength of Coca cola's bottling system allows for infinite growth in the global market.Therefore, they have the resources available for this opportunity but they must develop marketing strategies that have local appeal as this is essential to heir success. Through their strong brand reputation and their vast marketing experience, Coca Cola have the ability to extend the recognition of their brand and logo. However it would be best to leverage brand equity and their financial resources, to accelerate global market penetration with a view to long term profits.With the threat of political and economic instability in many less developed countries, and many of these markets not performing to expectations. Coca Cola must consider each countries unique cultural, political, legal and economic environment in order to aintain and extend their market share.
With the threat of changing attitudes in consumer health consciousness, it may be advisable for Coca Cola to further resource their fruit drink product lines as this market sector is growing rapidly.In laying out an appropriate marketing mix, the organisation has to consider the product, distribution, promotion and price. Therefore developing a marketing mix for each customer group. In a fairly saturated slow moving beverage industry if Coca Cola can diversify and then expand on these products globally while at the same time, having reat local focus and strategies to increase the number of consumers buying their products, they would gain a huge market share and a great competitive advantage, that would allow for greater long- term profits and increase dominations into the next century.
