12/8/2011 Submitted To Dr. Devender. K.
Punia | Submitted By Kirti Misra053020| An Ecommerce and Data Security in International Environment Project Report Read Crisp, Know More! BREVITY| Brevity: An Abridged Online eBook Store| Contents Acknowledgement3 Introduction4 Value Proposition5 Value Chain6 Procuring raw Material:6 Strategic Alliance:7 Firm:7 Customer:7 Revenue Model7 Advertising Revenue Model:7 Sales Revenue Model:8 Market Opportunity8 Competitive Environment and Comparative Advantage9 Management Team9 Payment System9 Security Features Required10Network Infrastructure10 Financial Cost Structure12 ?Strategic Alliance Cost:12 ?Web Site Development12 ?Web Site Hosting:12 ?Advertisement:12 ?Miscellaneous12 Acknowledgement I wish to take this opportunity to give our sincere thanks to our faculty Dr. Devendra Punia Sir. This assignment owes every bit of what it is to the guidance of Devendra Sir. It was only his able guidance coupled with great motivation that kept us driving all the way through. I would also like to thank our friends whose help we sought every time we were confronted with a problem.Had it not been for their support, this assignment would not have met its proper fate.
Introduction Brevity Online ebook Store is an abridged book store, where in fiction and course books are summarised. At Brevity, we believe in providing consumer experience with quality products. We differentiate ourselves from our competitors and other online ebook stores in the terms that we cater to niche target audience wherein we summarise course books for graduation and post graduation students and fiction books across all ages. We are currently based in India, New Delhi and operating for the needs of students in the country.
However, this is not to mean that we do not allow people across borders to shop from our website. The Fiction/Novels section is common for all. However, for course books, we have been catering only to the needs of Indian students; however, we aim to expand our business in some time. The 21st century is the information age, the world of e-commerce is rising, and the B2C sales model is gradually becoming more acceptable by customers.
We believe in providing current day high technology ebook solutions and provide our customers with exquisite experience in this age of cut throat competition.In a conventional bookshop one may have immediate access to a few hundred titles but attendants are often ignorant or unable to guide you to your choice of books. Bookshops are also short on space which is why clear categories are absent and titles difficult to find among random displays. Over the past few years we have found that consumers are becoming more comfortable buying their books online as in traditional brick and mortar market spaces the buying experience is a bit more terse, unorganized and limited by space than an online eBook store.
The current day life style requires that the books be Value Proposition The website will provide for a free sign up and an account for each sign up will be maintained, with the following information 1) Age 2) Occupation 3) If students * Class * Course * Subjects of interest This will help in deciding which target market the /Age group the account member falls into. Following will be the layout on which the website will be developed Fiction/Novels Course Books/ Presentations Management Latest Additions Writers Engineering Arts Science Law Each category will have further sub categories.These subcategories will then be divided into books that will have the option of either paid or free. So essentially, the users can look for books they desire in abridged form, and they can find if they are for free or require some charge. In any case, the charge on the books/presentations will be relatively less and will depend on the particular book. Each book will be summarised chapter wise and will be available online in PDF form.
Apart from books, if presentations of the book in PPT form are available then those will also be available which will again be either free of charge or would require some charge.Value Chain Customer Firm Strategic Alliance Procuring Raw Material The value chain has been depicted above the components of the same will be decried below Procuring raw Material: The raw material in the case of Brevity. com is procuring full length ebooks or books in hard copy that have to be summarised and/or (in case of course books) have to be created in PowerPoint Presentations also. For this books can be procured * From Internet(for free or for charge depending upon availability) * Second hand books: These books will be available in less cost and will help in reducing the cost to the company. Collaboration from Libraries: Collaborations from libraries can be done in lieu of some fee or publicity (through advertisement on website) to procure books to have an abridged form of the same. Strategic Alliance: This strategic alliance refers to associations with writers who would be willing to abridge books with quality content.
For the purpose of the same, we at Brevity. com , target retired teachers /professors from universities who would find it convenient to work at the ease of being at home, and yet find an engagement which will also help them in securing some income.With such a strategic alliance the cost of converting books into abridged form can be reduced substantially. Thus this becomes an effective and efficient way of creating abridged books. Firm: The abridged books procured from the writers will be submitted to Brevity. com, which after editing the book will upload on the website.
Customer: The customer can finally, as per his requirement, surf the website and download the abridged versions of the book. Revenue Model Advertising Revenue Model: Since the target market includes a) Students in the age group of 20-25 and ) Avid Readers across all ages It makes sense to advertise for businesses that cater to the youth/students or will be of the taste of readers. This means that advertisements for coaching centres, universities, coaching canters and youth centric products and services such as Fashion houses, music stores, apparel and accessories, etc can be broadcasted on the website. Publishing houses and Magazines can also be publicised on the website. Revenue will be generated by charging these business houses for publicising their firm on our website.
As and when Brevity. om grows and gets more hits the charges from these houses would be increased. Following will be the charges * $10 for a 2x1 inch will be charged per day * $ 15 for a pop up page * $20 if a video Ad has to be broadcasted Sales Revenue Model: The abridged Course books will be charged for 10% of the price of the book in the market. (Some of the course books, however, will also be available free of charge) The presentations will be charged at 15% of the price of the book in the market Fiction Books will be available at 25% of the price of the book.
Market Opportunity The target market is a niche that brevity. com focuses at. The target market is a) Students in the age group of 20-25 and b) Avid Readers across all ages Since the business is a start up, only Indian graduation and post graduation students will be targeted initially. So we target, * Engineering Students * Arts students * Science Students * Law Students As and when the company grows more target audience from Indian subcontinent and later abroad will be included in order to increase the market opportunity.It is not that the site will not cater to requests outside the country but the marketing strategy, advertisements and product development will be done keeping in mind the needs and requirements of Indian students. The abridged fiction /novels however will be available across borders.
Competitive Environment and Comparative Advantage There is a huge indirect competition in the market for brevity. com from ebook stores like flipkart. com in India and Amazon. com internationally. However, the niche target market the brevity .
om focuses , the idea of summarising course books and making them available online has not yet been exploited full fledged by anyone in the market yet and hence chances are that the firm will initially have less friction in the market. However, over time more players will come to the market and the market strategy will have to be modified in order to retain the market share There is a huge first mover advantage to Brevity. com in the segment where we are catering abridged course books. Management Team Kirti Misa: CEO and CMO of Brevity (www. brevity. com) Finance will be handled/advised by freelance finance experts.
An expert in ASP and JAVA to detail out the requirements of the web site and provide front end design to the developing company. Payment System The Payment methods will be as follows: * Through 3rd party payment gateways using credit or debit cards. * Through Paypal Security Features Required * Confidentiality regarding use or sharing of consumer information * Opt-out, or permission-given privacy policies for consumer data entered on the site * Security arrangements for online transactions * a secure, reliable, cost-effective system for authorizing payment and managing transactions.The best systems are based on the Secure Socket Layer (SSL) and/or Secure Electronic Transactions (SET) encryption technology * Provide a secure server with SSL encryption for transactions, email transmission, and storage.
Network Infrastructure For most small- to mid-size web-based businesses, contracting with a full-service web-hosting service makes the best sense. Paying a relatively small monthly fee to a service to host your website on its servers, which are maintained by its technical people, and connected to the Internet via its pipe, allows you to ameliorate hardware costs and avoid hiring expensive technical staff.Top web-hosting services that a small- to mid-sized e-commerce site might consider include Globat. com, ICDSoft. com, iPowerWeb. com, Jumpline.
com, Lunarpages. com, SpeedFox. com, and WebsiteSource. com, Need for www. brevity.
com for a web-hosting service that offers a basic hosting package that includes: * Unlimited data transfer. * At least 15 MB of space (if email, log files and system programs are included in the amount of MB offered). * The option of FrontPage extensions, since so many websites are designed with FrontPage.Features Requirement Reliability| 90%| Services needed| | - server space average small site need| 15MB| - number of email boxes| 2| - email forwarding| yes| - traffic allowance| yes| - ready-to-use CGI scripts| yes| - tracking tools| yes| - tools to register with search engines| yes| - scheduled backups| yes| Approximate Cost | 180000| Financial Cost Structure The cost includes following main components: * Strategic Alliance Cost: The writers will be paid on contract basis , 10000 Rs per 50 summaries.
The financial expert and technical support expert will be paid 20000 Rs per month * Web Site Development: Keeping in mind the requirement of the website design such as traffic allowance, scheduled backups, tools to register with search engines etc it would require 2 lakh of investment. * Web Site Hosting: The website hosting will be outsourced and will cost approximately 2 lakh per years for securing servers where the website can be hosted 24*7. * Advertisement: On the minimum side advertisement could cost us around 5 lakhs. Since it is new so we have to invest heavily on advertisement. * Miscellaneous: Around 5 Lakhs.
