Advertisment Mock-Up

Jade Haron 17 December 2011 Wake-UP Energy Drink Design Process Goal for Wake-UP Ad Campaign The goal for Wake-UP Energy Drink (Wake-Up) Ad is to inform consumers that the new Wake-UP Energy Drinks are made with all natural ingredients with great taste and that there are seven flavors, both sugar and sugar-free. Wake-UP conducted research and will have to create a brand name because there are hundreds of energy drink brands on the market (Watson). Since 2006, energy drinks have become a 5.

7 billion industry with over 500 new energy drinks on the market worldwide (Malinauskas, Brenda M. et al). Wake-UP major competitors include Red Bull, Amp, Monster, Rock Star, Rip It, and Full Throttle (Malinauskas, Brenda M. , et al). Target Audience for Wake-UP Wake-UP target audience is college students, males and females, between the ages of 18 to 35 years old (Malinauskas, Brenda M. , et al).

Energy drink usage for college students is popular because of insufficient sleep, studying for final exams, working on a major course project, or needing more energy in general (Malinauskas, Brenda M. , et al).What Should Wake-UP Ad Say? Wake-UP slogan is “Make Wake-UP Your Wake-Up Call. ” Wake-UP comes in seven different flavors, including sugar and sugar-free. The ad will also say that when one is tired, they can get a wake-up call by having a Wake-UP energy drink. The theme for the ad will be in a library.

The ad will show two college students studying, and one student will be sleeping. The Wake-UP energy drink will be sitting on the desk next to the sleeping student and will have an emotion statement “Hey, Dude! I’m Your Wake-Up Call! The female student is drinking her Wake-UP energy drink and is deep in concentration on her studying. Wake-UP Ad Mediums Wake-UP will use several ad mediums because that will provide a better opportunity to get product recognition from college students and recent graduates (Media Mate). Wake-UP will create a YouTube commercial because college students are on the internet a lot. Therefore, if the YouTube viral commercial is created to entertain the consumer and grabs the attention of the consumer, then the commercial can become a viral success (Media Mate).Wake-UP will utilize various local college newspapers because college students trust what they read inside the paper and are open-minded to the advertisements (Media Mate).

According to Media Mate, “Studies show that an average of 80% of college students read their school publications regularly” (9). Wake-UP will develop a social media site to gain product recognition because it does not have the appeal of solicitation (Media Mate). A social media site is an opportunity for consumers to discuss the product, whether it is good or bad, will benefit the company’s success (Media Mate).Wake-UP will participate in campus events because this is a way to communicate with college students and to gain product recognition and this will include providing students with free samples and free promotional items, such as t-shirts, key chains, travel mugs, or back packs (Media Mate).

How Should the Wake-UP Say It? Wake-Up Energy Drink uses the Bazooka font because of the bold power that it represents. The Accent font is used for the word “Wake-Up” because it gives a shaking appearance, such as someone shakes a person to wake them up (Brandenberg).The two main colors in the Wake-Up Energy Drink ad are orange and red. Wake-Up Energy Drink went with orange for the main word because according to Color Wheel Pro website, orange represents stimulation, happiness, and enthusiasm ("Color Wheel Pro: Color Meaning").

Wake-Up Energy Drink also used red in the ad because Color Wheel Pro claims that red is an intense color and is associated with energy and is a good use of color when promoting energy drinks ("Color Wheel Pro: Color Meaning”) Wake-UP Ad Mock-up Works Cited Brandenberg, Denise. The Best Fonts to Use When Advertising | EHow. com. " EHow | How to Videos, Articles & More - Discover the Expert in You. | EHow.

com. Demand Media, Inc. Web. 16 Dec. 2011.

<http://www. ehow. com/list_5969462_fonts-use-advertising. html>. "Color Wheel Pro: Color Meaning. " Color Wheel Pro: See Color Theory in Action! QSX Software Group, 2010.

Web. 16 Dec. 2011. <http://www.

color-wheel-pro. com/color-meaning. html>. Malinauskas, Brenda M.

, et al. "Full Text | A Survey of Energy Drink Consumption Patterns among College Students. Nutrition Journal. BioMed Central Ltd, 31 Oct. 2007.

Web. 15 Dec. 2011. <http://www. nutritionj.

com/content/6/1/35>. Media Mate. "Guide to Creating an Ad Campaign for College Students. " Media Mate | Media Outsourcing Solutions. Mymediamate. com.

Web. 16 Dec. 2011. <http://mymediamate. com/resources/white-papers/>.

Watson, Stephanie. "HowStuffWorks "How Do Energy Drinks Work? "" HowStuffWorks "Science" HowStuffWorks, Inc, 2011. Web. 15 Dec. 2011. <http://science.

howstuffworks. com/innovation/edible-innovations/energy-drink. htm>.