A Study on Various Fruit Juice Companies of Bangladesh

CHAPTER 1: INTRODUCTION 1. 1 Origin of the report: This report was conducted and submitted as a partial requirement for the course Business Communication (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, East West University. The report was prepared jointly by our group members. 1. 2 Background of the Study: We were assigned as a group to have a study on various fruit juice companies of Bangladesh. We have conducted a study on their organization and also find out the consumer perception about the product.

We find out the consumer perception about various fruit Juice. 1. 3 Objective of the study: The main purpose of the project is to show the customer preference to select fruit juice by doing a questionnaire based survey. We were instructed from our business communication course lecturer Eng. Mr. Kamrul Hassan to submit a business communication report on a four generetic products . We choose four fruit juice companies that are available in Bangladesh, such as Pran, Acme, Frutika and Shezan mango juice. This project also discusses the frequency table and show graph of different questions about fruit juice.

It also helps to know the customer satisfaction level and customer brand loyalty of different brands of fruit juice. We had some objectives behind making the report. These are: • To know about consumer perception for fruit Juice. • To gather practical knowledge on analyzing companies financially. • To be experienced on gathering survey. We believe that we were successful to fulfill most of our objectives. Thanks Allah to bless on us. 1. 4 Scope: The main focus of this report is to discuss the customer preference about the fruit juice and the factors which are the reasons to select their product.

It also gives a little description about the history, mission, vision, goal and strategy about the industry. The report discusses the products and service they are giving. It also discusses, the target customer and market they are focusing to do business. 1. 5 Methodology: 1. 5. 1 Sources of information: We collect this information from our friends and our relatives. A small proportion of people like 20 from university and 10 from our local friends and uncle’s was selected, as the population of the study. 1. 5. 1. 1 Primary sources:

Directly from filling the Questionnaire. 1. 5. 1. 2 Secondary sources: Taken data from various magazines, Newspaper and other prominent source of information collected from different websites and search engines. 1. 5. 2 Data Collection techniques: We have collected our data by questionnaire. 1. 5. 3 Data Analysis techniques: The report was mainly done on the various age of people. These people communicated with us via questionnaires. 1. 5. 3. 1 Statistical tools used: We have used frequency tables and pie chart as our statistical tools. 1. 6 Definitions and Acronyms:

The human- relations dimension of communication makes it an activity that involves ethics. But business communication in particular brings ethical considerations into play. The fundamental purpose of a business is to stay in business and, most would say, to maintain or increase stakeholder wealth. When a business is in trouble or the owners are greedy, it can be tempting to try to serve this purpose by using communication in unethical ways. 1. 7 Limitation: The major limitations encountered are: • Lack of enough time: The term paper was prepared within a very short time considering the topics related to it.

That’s why; it was not possible to demonstrate all aspects of the report. • Insufficient data: The data required for sufficient analysis for preparing the report could not be collected due to the insufficiency of data. • Inconsistent data: Data from different sources were quite inconsistent which created some problems in making the report & compelled us to verify the data diligently. Some information was withheld to preserve privacy of the companies. So, we can’t give the exact information always. 1. 8 Report Preview: The first chapter we have talked about the origin & the background of the report.

We also have discussed the objectives, scopes, methodologies, definitions & acronyms and finally limitations to wrap up the chapter. Then in second chapter of the term paper we have included the introduction and some brief information on fruit juice companies. It also includes the organ gram of the companies, its missions & visions, its services etc. Then in the third chapter we have analyzed perception of consumers and make a table and graph by using statistical techniques for the fruit juice companies In the final segment, we have drawn our own conclusion regarding the ratio analysis. We also have some recommendations stated at the end.

CHAPTER 2: ORGANIZATION 2. 1 History of the organization(PRAN) : PRAN means P- Program for R- Rural A- Advancement N- Nationality “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.

PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.

Today, our consumers not only value “PRAN” for its authentic refreshing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally. 2. 2 Mission: 1. Being respectful towards everyone. 2. Being trustworthy by action. Being passionate and creative in all we do. 3. Keeping things simple in the way we do things. 4. Being ethical and transparent. 5. Demonstrating individual and collective ownership. . Practicing an open culture in communication and interaction. As a uniquely Asian company, our goal is to catalyze progress in Asia by piecing together technology, connectivity and talent – this brand is symbolic of our commitment to the industry, to the region Vision: PRAN is the largest grower and processor of fruits and vegetables in the country. Their contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to highest quality standards. They think the comparative advantage of their country as an economy lies in agriculture.

They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. Strategy: December 2009 — Present (9 months) • To prepare annual, semi-annual and quarterly plan to achieve key commercial targets for the the company. • To identify, analyze and develop the competitor’s price positioning and price points relevant to tariff plans in the industry which meets customer’s needs. • To identify and get well acquainted with pricing model by revising/ implementing new price plan. • To identify threat or potential by tracking entire commercial divisions key performance. To identify and develop product costing and implement quarterly Commercial activities calendar. • To analyze & develop and recommend co-ordination meeting with all stakeholders of pricing & product team to review the activities/stages and going forward. • To identify, prepare pricing concept and develop the commercially feasible report and roll out through approved process. • To achieve targeted KPI of each stages by utilizing pricing tools to meet the Pricing model. • To generate concept and get it approved from management in pursuit of company's business targets. To follow the systems and policy in place to for smooth operation of sales function. 2. 3 Organizational Structure & Size: Pran Company is one of the largest Food & Beverage Company of Bangladesh. They have their network tower all over Bangladesh. They also have much shop within Bangladesh. The basic departments of this organization are- Finance, Marketing, Accounting, HR, Corporate Strategy, Internal Audit, Technology, and Corporate Affairs. There are one head for each of these departments. CEO CSO CHRO CFO CTO CMO

And other department head officers are also important but lesser than these head officers. 2. 4 products, services, customers, markets | | |Company Policy: To market products of consistent quality at home and abroad as per world standards produced hygienically in accordance with | |good manufacturing practices in state of the art plants & process, packed in appropriate packaging and remain committed to these objectives at| |all the times. | | |Corporate Head Office: Property Heights, 12 R K Mission Road, Dhaka – 1203. | |LOCATION OF PRODUCTION | |Location of Production: Ghorashal, Palash, Narshingdi. | |PRODUCT CATAGORIES | |Product Categories: Juice, Drinks, Beverage, Culinary, Snacks, Confectionary, Dairy. | | |Major Exporting Products: Fruit Juices, Fruit Drinks Instant Powdered Drinks, Pickles , Canned Fruits & Vegetables, Extruded & Fried Snacks, | |Tea, Aromatic Rice, Puffed Rice, Flattened Rice, Jam & Jelly, Plain Spices, Blended Spices, Mustard Oil, Mineral Water, Dehydrated fruits, | |Tomato Ketchup / Sauce, Toffees, Candies, Bubble Gum, Biscuits & other confectionery etc. | | |Major Exporting Countries: India, KSA, UAE, Kuwait, Bahrain, Qatar, Djibouti ,Angola, Australia, Austria,, Belgium, Benin, Brunei, Burkina | |Faso, Bhutan, Cameroon, Canada, Capo Verde Islands, Chad, Congo, Eritrea, Equatorial Guinea, Ethiopia, France, Gabon, Gambia, Germany, Ghana, | |Greece, Guinea, India, Italy, Ivory Coast, Japan, Korea, Lebanon, Malaysia, Mali, Mauritania, Mauritius, Myanmar, Mayo tee, Nederland | |Antilles, Nepal, Niger, Oman, Pakistan, Palestine, Qatar, RCA, Reunion Islands, Senegal, Sierra Leone, Singapore, Srilanka, Sudan, Sweden, | |Switzerland, Togo, UK, USA & Yemen. | 2. 5 Future Plan of the Organization: Like every food & beverage company AMCL Pran Company also has a future plan. According to their plan, this company gives strong effort for performing well.

This company is performing very competently. They are always tries to ahead of their competitors. This activity indicates that they want to grab more market share day by day. So the future plan of AMCL Pran Company is to grab the highest market share within couple of years. 2. 6 History of the organization (FRUTIKA): Akij Group is one of the fastest business conglomerates in Bangladesh. Founded by Late Sheikh Akij uddin, the group started in humble way through trading business in 1940. Under his dynamic and charismatic leadership, the Group rapidly rose to the peak of success and has today 25 large Industrial and Commercial Units. Akij Food and Beverage Ltd is one of them.

Akij Group launched in the local market three varieties of fruit juice under the brand name, “ FRUTIKA”. 2. 7 Mission, Vision, Goal Strategy: mission: As a concern sister of Akij Group, the mission of AFBL is to surf the people best quality, social well fare etc. The mission of Akij group is narrow Vision: profit increase, market share and want to be market leader. They also have a vision to create new job opportunities in the market. Goal: Akij group has an objective to full fill their mission and also increase the company growth with adequate profit margin and more over want to satisfy their customers. 2. 8 Service, customer, Target Audience and Market:

Akij Food and BeverageLimited wants to satisfy their all the customers. But it is very difficult to satisfy the all. . So in order to make sure the customer’s choice they has different flavors of juice named Frutika like mango, Orange and grape. Future Plan: Frutika is now a well known brand. So AFBL has a plan for increase its profitability. They are looking for new plant of new flavor. They are thinking for come in market with 2 liter juice bottle. 2. 9 Future Plan of the Organization: Like every food & beverage company Akij Food and beverage limited also has a future plan. According to their plan, this company gives strong effort for performing well. This company is performing very competently.

They are always tries to ahead of their competitors. This activity indicates that they want to grab more market share day by day. 2. 10 History of the organization (ACME) ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated to bringing the highest quality products and services to our customers. The ACME Agrovet & Beverage Ltd. is a FMCG business venture to manufacture fruit juice, mineral water and many more. These are manufactured and bottled in a state-of-the art processing factory using latest machines and Tetra-Pak facility. 2. 11 Mission, Vision, Goal, Strategy: Mission:

The mission of ACME group is perpetual quest for excellence. Vision: ACME’s holistic approach is to ensure Health, Vigor and Happiness for all by manufacturing quality products of the highest quality at affordable prices and expanding in the local and global market. 2. 12 Service, customer, Target Audience and Market: ACME, though a pharmaceuticals company, produce juice as a food product. The marketing process of ACME juice is different than the other products that ACME produces. These diversities are found in distribution line, target, promotion strategy, pricing strategy, consumer relation and so on. To identify the potential target market ACME runs survey.

For ACME juice the target market is the upper class and middle class people. It includes the people who are health conscious and prefer juice to satisfy thirst rather than cold drinks. 2. 13 Future Plan: ACME’s concern is is that the happy health of consumers. They are buying new plants for innovative-safety pack for their juices. Shezan: Shezan is not our locally made juice. It is imported from Pakistan. In our local market, we get only mango flavor of Shezan. The importer of the Shezan juice in our country is Nature Care. CHAPTER 3: Findings and Analysis Research Approach The respondents for this study are consumers who are using toilet soap at home, lived in Bangladesh.

Research is focused mainly on younger consumers. Small amount of elder consumer also present in this survey. A pilot survey was carried out first and then questionnaires were used as a tool to collect required data. Sampling Method There are 10 questions about fruit juice and all brands were very familiar in Bangladesh. The questionnaires were distributed among the male and female consumers who live in Dhaka. Sample size was 30 and which covers all the brands used by different respondents. Data Analysis The statistical data analysis was done mainly thorough descriptive statistics, using Chi-Square method. The SPSS software was used to execute the analysis process.

Methods such as pie charts were used to derive and summarize the data. The MS Excel was also used in data summarization process. Questions used in Questionnaires: The survey questions are shown below: 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others 5. From where you purchase the juice frequently? ) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery v) Others 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper v) Others 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others 9. What do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse SURVEY ANALYSIS Quantity of Questionnaires

The summary of questionnaires collected is shown below. Question 1: 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 1: Which brand you prefer most as the best fruit juice? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Pran |10 |33. 33 |33. 33 |33. 33 | |ii |Frutika |7 |23. 33 |23. 3 |56. 67 | |iii |Acme |3 |10 |10 |66. 67 | |Iv |Shezan |4 |13. 33 |13. 33 |80. 0 | |v |Others |6 |20 |20 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (Pie chart): [pic] Interpretation:

The table is showing that Pran is the best fruit juice on the basis of our survey. Out of 30 respondents 10 respondents go favor of Pran which results for 33. 33% of total and respondents 7 prefers Frutika which result for 23. 33%,Acme 10%,Shezan 13. 33% and Others 20% of total respondents. Question 2: 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 2: Which juice you usually take? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Pran |8 |26. 67 |26. 67 |26. 7 | |ii |Frutika |6 |20 |20 |46. 67 | |iii |Acme |2 | 6. 67 |6. 67 |53. 34 | |Iv |Shezan |6 |20 |20 |73. 34 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. | | Histogram (pie chart): [pic] | | | | | | | Interpretation: From the table, we are seeing the juice which usually drink by the respondents. Out of 30 respondents 8 respondents drinks Pran which result for 26. 67% of total and 6 respondents drinks frutika which result for 20%, acme 6. 67%, shezan 20% and Others result for 26. 67% of total respondents. Question 3: 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month v) others ANALYSIS AND INTEPRETATION Table 3: How often do you buy juice? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Everyday |7 |33. 33 |33. 33 |33. 33 | |ii |Once in a week |9 |23. 33 |23. 33 |53. 33 | |iii |After 15 days |4 |13. 33 |13. 33 |66. 67 | |Iv |Once in a month |4 |13. 3 |13. 33 |80. 0 | |v |Others |6 |20 |20 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above data it can be concluded without doubt that most people buy fruit juice once in a week. Second highest number of people buys juice every day which results of 33. 33%. Other people buy juice after 15 days and once in a month which results is 13. 33%. | | | | | |Question 4: | | | | | 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others ANALYSIS AND INTEPRETATION Table 4: What flavor do you like most? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Mango |12 |40 |40 |40 | |ii |Grape |4 |13. 33 |13. 3 | 53. 33 | |iii |Orange |5 |16. 67 |16. 67 |70 | |Iv |Lemon |5 |16. 67 |16. 67 |86. 67 | |v |Others |4 |13. 33 |13. 33 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic]

Interpretation: From the above table we can see that from the sample of 30, 40% people like mango flever, 13. 33% people like grape and others and 16. 67% people like orange and lemon. 5. From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery ANALYSIS AND INTEPRETATION Table 5: From where you purchase the juice frequently? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Super market |10 |33. 33 |33. 33 |33. 3 | |ii |Grocery shop |2 |6. 67 |6. 67 |40 | |iii |Fancy shops |4 | 13. 33 |13. 33 | 53. 33 | |Iv |Premium grocery |6 |20 |20 |73. 33 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. 0 | |

Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, 33. 33% people purchase juice from super market, 6. 67% people purchase from grocery shop, 13. 33% people purchase from fancy shop,20% people purchase from premium shop and 26. 67% people purchase from other market. Question 6: 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others ANALYSIS AND INTEPRETATION Table 6: The age group who are responding this survey? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |0-14 9 |30 |30 | 30 | |ii |15-20 |10 |33. 33 |33. 33 |63. 33 | |iii | 21-26 |3 |10 |10 |73. 33 | |Iv |27-35 |6 | 20 |20 |93. 33 | |v |Others |2 |6. 67 |6. 67 |100. 0 | |Total |30 |100. |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, age between 0-14 of customer responds 30%, age between 15-20 of customer responds 33. 33%, age between 21-26 of customer responds 20%, age between 21-26 of customer responds 10%, age between 27-35 responds 20% and above that responds only 6. 67%. Question 7: 7. From where do you come to know about this juice you are taking? i)TV ad ii)Radio iii)Bill-board iv)Newspaper v) Others ANALYSIS AND INTEPRETATION Table 7: From where do you come to know about this juice you are taking? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |TV ad |5 |16. 67 |16. 67 |16. 67 | |ii |Radio |6 |20 |20 |36. 67 | |iii |Bill-board |3 |10 |10 |46. 67 | |Iv |Newspaper |8 | 26. 67 |26. 67 |72. 7 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: from the table we came to know that, 16. 67% came to know about the juice from TV ad, 20% from radio, 10% bill board, 26. 67% from newspapers and others. Question 8: 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others ANALYSIS AND INTEPRETATION Table 8: Which size do you prefer most? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |250 mL |16 |53. 33 |53. 33 |53. 33 | |ii |500mL |4 |13. 33 |13. 33 |66. 67 | |iii |1000 mL |2 |6. 67 | 6. 67 |73. 33 | |Iv |1250 mL |3 |16. 67 |16. 67 |83. 3 | |v |Others |5 |10 |10 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, 53. 33% people prefers 250 ml bottle of juice, 13. 33% prefers 500 ml,6. 67% 1000ml,16. 67% people prefers 1250 ml and 10% people prefers others size bottle of juice. Question 9: 9. What do you prefer bottle or packet juice? i)bottle ii)packet ANALYSIS AND INTEPRETATION Table 9. What do you prefer bottle or packet juice? |Frequency |Percent |Valid Percent |Cumulative Percent | |Bottle |16 |53. 33 |53. 33 |53. 33 | |Packet |14 |46. 67 |46. 67 |100. 0 | |Total |30 |100 |100 | | Histogram (pie chart) : [pic] Interpretation: From the table we can see that 53. 33% people prefers bottle juice and 46. 67% people prefers packet juice. Question 10: 10.

Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse ANALYSIS AND INTEPRETATION Table 10. Thinking of similar products offered by companies, how would you compare your product? | |Frequency |Percent |Valid Percent |Cumulative Percent | | i)Much better |11 |36. 67 |36. 67 |36. 67 | | ii)Somewhat better |6 |20 |20 |56. 7 | | iii)About the same |3 |10 |10 |66. 67 | | iv) Somewhere worse |5 |16. 67 |16. 67 |83. 39 | | v)much worse |5 |16. 67 |16. 67 |100. 01 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the data above we can interpret, that most of the customer are brand loyal and they compare product much better. 16. 7%of the sample says that their product is somewhere worse or much worse and 10% customer says that their product is about the same. CHAPTER 4: Conclusions and Recommendations 4. 1 CONCLUSION The fruit juice companies in Bangladesh is consists of a few producers. The demand for this product is very much vulnerable in terms of pricing. All companies are trying to give their product at a price which is affordable to most of the people in the country. Fruit juice is an uprising product in Bangladesh as a greater portion of the population, in summer the frui juice demand increases. There are many fruit juice companies (pran,acme,shejan,frutika etc. has been able to penetrate the market with heavy promotional activities. With different flavor, different bottle and packet sizes, different brand, different price, different quality, have been highly successful in their fields. Its distribution process is highly efficient. It has a huge availability around the country. We have found that usually the children love to take it. We found out that mango is a very popular flavor. Though the children love this, the age old people also have interest in it. People find it as a popular medium of drink. As ours is a mainly summer based country, so we see its demand on scotching heat. 4. 2 Recommendation for fruit Juice: fruit Juice should emphasize on taste because most of the buyers prefer the juice which tastes better. ? fruit Juice can have a wide range of flavors as consumer taste varies. ? fruit Juice should launch more attractive advertisements to attract consumers. ? fruit Juice can sponsor various programs to be promoted. ? Rebate or other types of cash offs can be offered to increase sale. ? There should be separate segmentation and targeting for kids as kids motivate their parents to buy fruit Juice ? Explanations of experts can illustrate the purity of fruit Juice which will clear consumer doubts. ? More nutritious factors can be added to fruit Juice to ensure consumer health. Appended Parts: References: 1. www. wikiepidia. org/en 2. ttp://www. AMCL Pran. com 3. Consumer Survey 4. http://www. google. com Blank format of questionnaires: This questionnaire is designed to determine the factors that are most important to you as a customer of juice. Your kind and patient response would enable us to complete the survey. 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon 5.

From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL 9. What do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse