The investment part of Avoidance Egypt represents one of several thoroughly- researched commitments made by the company to simultaneously fuel Its short and long-term growth. In September 2006, the company's general assembly approved the acquisition of 51% of Ray Telecoms, a corporate communication leader, to broaden even further the range of communication services provided by Avoidance Egypt to the enterprise segment. Subsequently, Avoidance Egypt has Increased Its holding to 97. 52%. 1. What Is In a Marketing Plan? The marketing plan will cover the rationale for the business, It's unique differentiation. ICC the principals believe Is not only right and appropriate for the area in which the business will be situated but also sets it apart from other similar operations in the surrounding area. In addition to this rationale, the targeting and positioning strategy will be outlined, along with the overall marketing strategy, communications and actionable marketing plan, Including costing"s for advertising and promotion of the new venture. Market Research Approaches Prior to commencing any research consideration was given to the following pertinent questions, (Revived) I. What and where is the main competition?

II. What are the potential customers looking for? Ill. Where should the market positioning of the business be? Lb. What is the profile of the target customer? V. What approaches should be taken to achieve economic promotion of the business? In order to answer these questions, both desk and field research were undertaken and you can read the rest of the marketing plan here Ivory Research welcomes Rowan Troubled to the Ivory Research team, thank you for Joggling the ever-growing talented writers we have at Ivory Research and supplying a sample of your work (above). Why

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Rowan Troubled is the ideal custom writer; Rowan holds a Bemused in Speech and Language Therapy from Sheffield university. Rowan has worked in a variety of Industries, Including healthcare, human resources and marketing and promotions, providing analysis and reporting papers Rowan's background and well rounded experience shows that she he has extensive knowledge of expectations and Plan 2. Industry Background These few decades, the lifestyle and pace of modern people has become faster changing ever. Thus, people are demanding for fast food for take away or dine in which are quick to fill up their stomach.

This has fueled up the competition of fast-food restaurants to share the cake of fast- food industry. There has been an ongoing battle between the fast-food restaurants. KEF, McDonald's, Sugar Bun, and Marry Brown are the top selling fast-food restaurants in Malaysia today. The have the same goals to provide quality food, serve quickly, in attractive, clean surroundings. They are all on top in different areas. Many of their competitive advantages have come to a halt. They all have been working on other strategies to beat the competition (Yum Brands! 2007). Corporation & SIBS Background USSR Brands Bad.

USSR Brands Bad. With its subsidiaries together engages in the operation of fast food restaurants in Malaysia, Brunet and Singapore. It operates approximately 193 Pizza Hut restaurants in Malaysia and Singapore; 456 KEF restaurants in Malaysia, Singapore, and Brunet; and 13 Rasa Amass restaurants in Malaysia. The company has employed over 20,000 employees throughout Malaysia, Singapore and Brunet. The company is involving in the integrated poultry, breeder farms, hatchery, feedlot, and poultry production and processing operations, as well as vegetable farming, baking, sauce production, and commissary operations.