Cable news channels are as likely to report about crime affecting poor African-American women and girls as they are about crime affecting wealthy white women and girls.
F

The people who own the news media tend to be somewhat more conservative politically than the public at large
T

Media theorist Marshall McLuhan argued for medium neutrality, that the medium used to communication did not change how a message is received
F

Prior to the 19th century, most people in Europe and North America lived in homogenous communities
T

The channel used to transmit a message can change the meaning of the message
T

The people's Choice study found that voters use information from the media instead of information from family members to make up their minds during elections
F

The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes, and values.
T

Herbert Gans, in his study "Deciding What's News" found that media was profoundly biased in favor of big business and the evidence of this could be found in most news stories
F

Research explaining why the disappearances of wealthy white women generates more news stories than the disappearances of poor women of color would be within the direct effects model
F

Elivs Presly and Chuck Berry both helped create rock n roll by combinding hillbilly music with black R&B music
T

Radio is shrinking rapidly as a mass medium. Only about 50 percent of Americans still listen to the radio
F

Mississippi is one of the few states that does not have any Spanish-language radio stations.
F

Politival talk radio is populated primarily by liberal hosts
F

The golden age of radio was from late 1960s to 1985
F

After World War II, movie attendance declined due to competition from television
T

In the studio system, an actor, writer or director could work only for the studio that had his or her contract
T

The movie the blair witch project demonstrated that nay movie, no mater how bad, could become a success if you spend millions of dollars promoting it
F

As of 2010 the movie Avatar had the largest domestic box office of all time
T

Atlants-based filmmaker Tyler Perry was the nations second-highest paid African-American in the movie business in 2010
T

The production code started in the 1930s to encourage lustful kissing as a way of attracting women to the movies
F

Movies are rated by a board consisting of LA-area parents
T

Big budget movies can earn as much from ancillary rights as they do from the domestic box office
T

In 2007 for the first time, movie fans could see the Oscar nominated short films as digital downloads from Apple's iTunes store
T

Information from the internet may be unreliable because it does not have the gatekeepers deciding what information should or should not be published
T

The audience for online news sites has now surpassed the size of the audience or television news
F

Newspapers are in the process of moving from being products to being brants
T

Empolyers are increasingly wanting to view the social media sites for people they are considering hiring
T

The world Wide web was eceloped almost entirely as a for-profit venture
F

The uniform resource locator (URL) is the address of content placed on the web
T

A blog is a collection of links and commentary in hypertext that cen be created and posted on the internet
T

A major advantage of the internet as a source of news is that only accurate information gets published
F

Bloggers have been successful in fact-checking news stories from big media outlets
T

Television network Al-Jazeera is based in Egypt
F

During Arab spring protests and revolutions of 2011, social and movile media were used both as a source of news about the protests and as an organizeing tool for the protestors
T

The first meium to move messages faster than a person could travel was the telegraph
T

Russian word zakazukha refers to the concept of free speech for those who remember the revolution
F

Media can reach most of Africa by using only 3 languages
F

Broadcasting in Europe tends to be heavily regulated
T

Latin America has a growing newspaper industry
T

Al Jazeer Sports is a popular channel for sports news in Arab Countries
T

Palestinians often use social and mobile media to bypass official Israeli government censorship
T

Satellite television is largely unavailable in the Arab world
F

Canada and France have local-content laws that require their media to carry a certain percentage of content produced within their own countries
T

Small media, such as social media, audio tapes and faxes are difficult to censor because it is hard for the government to control access to them
T

News paper circulation in Latin America has fallen by 23 percent over the last seventeen years
F

The development media theory says that third World nations need a different kind of press than nations with fully developed economies
T

Social TV involves people sharing their TV viewing experience with others via social media
T

When the VCR first came out broadcasters and movie studios saw it as a great opportunity to expand their markets
F

More advertising dollars are now spend for online video advertising than traditional TV advertising
F

In 2011, ESPN was the most profitable unit in the Disney family of companies
T

When the VCR first came out broadcasters and movie studios saw it as a threat and tried to make home recording illegal
T

Spanish language television stations such as Univision can attract nationwide audience that approach those of the big 4 networks
T

Statrted in 1980 as a local channel in DC, BET was the nations first all-horse racing cable network
F

HDTV may offer local TV stations more money making opportunities than standard digital television
F

Local news tends to make as much money for TV stations as network programming
T

The FOX network first went on the air in 1975
F

Television content ratings were introduced the same year as movie ratings
F

Newcast produced Gerard Manogin says an internship is essential for anyone thinking about working in broadcast news
T

Ivy Lee was an early press agent whose famous saying was "Tell the press anything-lie, cheat, steal-but don't tell them the truth."
F

Dr. Martin Luther King, JR worked at making sure that when civil rights protestors were arrested for civil disobedience, the arrests would be covered by the press
T

Political activists make use of public relations techniques to draw attention to their causes
T

Journalists often moving into public relations because their skills work well in that field.
T

Companies should view social media as a way of interacting with their publics rather than just as a channel for transmitting marketing messages
T

The ROPES public relations process includes research, objectives, programming, evaluation, and stewardship
T

Today, the central notion of public relations is the model of two-way interaction between an institution and its publics
T

A basic rule for being an effective political spokesperson is to "Tell the truth, tell it all, tell it early, tell it yourself."
T

Before the 1920s press agents mostly just worked at getting publicity for their clients as opposed to creating an image
T

The best time to create a crisis communication action plan is the second a crisis occurs
F

Public relations only works for the rich and powerful. It is ineffective in helping the poor and working classes
F

To be libelous, a statement must be published or broadcast and seen by someone other than the author and the person who was defamed.
T

Journalists have an unconditional right to bring still and video cameras into all trials in the United States
F

Student journalists get the same free speech protections as any other type of journalist
F

The Copyright Act of 1976 protects works from duplication by "means not yet devised"
T

The press has the right to use embarrassing photographs of ordinary people, even if they are not newsworthy.
F

The first amendment to the constitution states that congress or the president may limit free speech when it is in the best national interest to do so
F

Shield laws are designed to keep journalists from having to testify about their work in court under certain circumstances
T

Figuring out who is and isn't a journalist is making the passage of a federal shield law difficult
T

Documents released to the media by Edward Snowden revealed that the US government was routinely tracing emails of average Americans
T

Mississippi has one of the strongest shield laws for journalists in the country
F

Privilege is the legal notion that public figures and government officials have the right (or privilege) to sue journalists for reporting on their private lives
F

The USA Patriot act allows the FBI to examine individuals internet and cell phone use
T

Ethics deal with problems that have clear right and wrong answer
F

At least one definition of journalism ethics suggests that as the practice of journalism changes, so will its ethical principles
T

Competition from the internet and cable news channels can push newsmagazines and newspapers into carrying more sensationalistic news and photos
T

Associated Press photographer Richard Drew justified the publishing of the disturbing photos he took on September 11, 2001, by saying that they were history in the making
T

Magazines often warn prospective advertiser when they might be publishing content that would reflect negatively on the advertisers' products
T

The Skechers shoe company found out the hard way that you shouldn't lie in your ads when the FTC levied such a large fine that they lost money on the shoe they were falsely advertising
F

According to the Society of Professional Journalists, the ethical decision-making process involves arriving at the right answer in an ethical situation
F

Newspapers and magazines can keep sensationalistic stories out the news by refusing to cover them
F

The Public Relations Society of America's Statement of Professional Values says that PR professionals should be willing to say whatever is necessary to the media to protect their clients' reputations
F

News photos do little to shape how people perceive a war
F

According to media ethicist Stephen Ward, the changes taking place in journalism require the development of new ethical guidelines
T

Ethics are how we make choices between competing moral principles
T

Magazines often warn prospective advertisers when they might be publishing content that would reflect negatively on the advertisers' products
T

TIME magazine has a policy that prevents its photojournalists from using any type of filter when producing images for the publication
F

Having a code of ethics will protect the news organization from charges of misconduct
F

An example of a conflict of interest issue is when a newspaper buys a sports team, and then reports on that team
T

Current research supports the fears media critics had in the WWI era of powerful, direct effects of the mass media
F

Pink Floyd's album Dark Side of Mood helped show that recorded music could exist as something independent from live musical performances
T

New car audio systems allow drivers to listen to streaming audio sources like Pandora as well as CDs or terrestrial radio
T

Political talk radio is populated primarily by liberal hosts
F

In the US Spanish-language stations have low ratings and can't attract enough advertisers to turn a profit
F

Both of the actors on the radio show Amos n Andy were white
T

National Public Radio's Morning Edition news program attracts a larger daily audience than any of the television networks' morning news programs
T

The United States produces more movies every year than any other country
F

Critics of the MPAA rating system say that the raters award harsher ratings to films that are violent vs. filled with sexual content
F

The movies with the biggest box offices are generally rated G or PG because parents feel safe about bringing their children to see them
F

The internet differs from traditional media because it contains elements of interpersonal, group and mass communication
T

HTML consists of a series of tags that say how text ought to be represented where graphics should be placed and what links should be included
T

The attack on Charlie Hebdo was apparently motivated by his criticism of the French government
F

According to Marshall McLuhan our media industry makes the world seem to be a smaller and more limited place
F

The Internet and television are becoming increasingly separate media
F

More advertising dollars are now spent for online video advertising than traditional TV advertising
F

Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks
T

The coca cola commercial we watched in the lecture on advertising is an example of a direction action message
F

Some experts believe even companies with billions of customers will need to communicate on a one-to-one basis with those customers in the future
T

Google's AdWords and AdSense programs place advertising on Web and search pages based on the content the views has called up
T

When sonly launched its PlayStation2 video game system, it did relatively little advertising because it did not have enough of the system ready to sell
T

A good advertising campaign can get people to buy a bad product over an extended period of time
F

One disadvantage of advertising in monthly magazines is that you need a long lead time to purchase space for your ads
T

TV writers think they should be compensated extra for including product integration into their program scripts
T

According to the head of the undergraduate IMC program at Ole Miss, the landscaping outside an organization's buildings could affect the brand
T

An advocacy ad is designed to advocate the purchase of a new, unknown product
F

The oil company BP had a clear public relations plan in the place on what do when the Deewater Horizon drilling platform exploded and sank
F

Very little of the news originates with public relations practitioners
F

Public Relations is mostly about talking and meeting with people
F

Student Journalists get the same free speech protections as any other type of journalist
F

Barbara Ringer's chief focus in updating copyright law was to protect companies from frivolous copyright lawsuits
F

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