Like every other entrepreneur, he used the three factors of production to expand his company. The land of his company would be the office space he had used to complete all his programming. This space had changed from dorm rooms to official office buildings.

The labor of the company is all of his workers that had done the programming with him to construct Backbone.These workers had ranged from is own friends to other computer programmers. The capital can be broken up into 2 parts, physical and human. The physical capital he had used for his company are the computers that had done the programming of the website.

The human capital of the company was the actual computer programming itself. He had taught his friends the knowledge of computer programming to help him build upon his company. Mark Suckering had to undergo many risks when creating Backbone. Mark and his team were not able to Just create Backbone overnight.They had spent years building it and till continue to work on it today.

Investing money is one risk that all entrepreneurs must make. A business could never begin to grow without money being invested into it first. Mark had spent thousands of dollars to keep his website running. He knew that this website could turn into a billion dollar business, but he was not doing all this hard work for the money.

Mark Seersucker's dream was to contribute to the world. He would undergo any risk Just so that the world might enjoy his creation.Every person in the world have the same needs to survive. Every person also evolves a want or desire for something.

A want can be defined as something to satisfy at the current time. Due to the fact that many people get incredibly addicted to Backbone, people begin to acquire something more than Just a want. They begin to develop a psychological need for Backbone. They begin to develop a "need" to check up on their friend's statuses or new pictures.

Also people develop a need to acquire more friends on Backbone.Companies can then work to "feed" these psychological needs by making it more convenient to access these products. The creation of the Backbone app is one example of feeding this need. Making things more convenient will keep the people interested. Not everything can last forever in life, and this most certainly includes social networks.

There have been a few social networking sites before Backbone but they had all failed to keep its users. One little mistake can lead to the downfall of a business. Mark has said to never let Passbooks site go down for anything.He hopes to keep the site up and running at all times because he knows hat his users will quickly disperse if they have to wait. Not only can site issues annoy a user, but also advertisement.

Allowing too many advertisements on a website can easily displease people and they will quickly leave the website. Also, rapid changes of the website can easily frustrate a user. People do not like change in their lives and when they are faced with constant "improvements" and layout changes then people will begin to get frustrated with learning about all the new features and eventually turn their backs.Seersucker had big plans for his up and raising website, Backbone. His team had estimated that the project could be worth millions of dollars, but Mark global after realizing its potential.

Taking a project global was a huge risk to take and could lose a lot of his money. He could Just sell his company and ensure he makes millions at that moment, but this project was something more to him than Just the money. He wanted to contribute to the world, to have a convenient way to Just look at a friend's page and see how there life is.He wanted something where you could meet ewe friends or Just keep old ones close no matter how far they are. His plan was to bring the world together and not let it continually become separated. L, personally, agree with Marks decision to keep building and expanding the company.

Selling the company Just for the money would have been extremely selfish and he would have not been able to achieve his goal of going worldwide. If another company at begun where he had left off then I believe the company would have failed the project and it would Join the many other dead social networks.