Every business or organisation, will affect the economy of a country. McDonald's activity and revenues generated have many impacts on economies. For example, all the meat is supplied only by UK and Irish approved suppliers. This increases and adds value to the overall GNP of the UK. The presence of such a large organisation in any country will always be beneficial and would improve any countries economy. A company like McDonalds creates employment even for unskilled workers which is the biggest advantage for any country.

In the UK, VAT (value added tax) in set to 17. 5% but excludes that from items like food and water, hence McDonald's prices are kept low and the society benefits from that. Overall McDonalds is giving a positive boost to economy and to the society. McDonalds is aware of the variation of social and cultural influences from country to country. Factors include lifestyle, religion, demographics, income and cultural aspects. Consumers are constantly changing their lifestyle and taste resulting in a fluctuating flow of customers.

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For example, the recent change in eating habits, influencing health conscious customers, to minimise climbing obesity levels. This encouraged McDonalds to introduce healthy food, to suit the needs of the customers. Technology is considered an input and output of a business, whilst also influencing them environmentally. Innovation and technology is a key success to an organisations. it can be key to the success of a business Investment in technology and innovation is frequently seen as a key success of an enterprise and has been used to explain differences in the relative competitiveness of different countries

Technology is playing a vital role in McDonald's plans to lure more customers into its 1,230 UK fast food restaurants - as well as driving cost savings and operational efficiency across the organisation. Aiming to create a more relaxed experience in a more sophisticated atmosphere, McDonalds's has replaced it old restaurant design for a new look. Lime green designer chairs and dark leather upholstery, stainless steel kitchen utensils and more, McDonalds's plans to spend more than 600 million Euros, remodeling 1,280 European restaurants by the end of 2007.

(computing website) This revamp will include such new innovations as:McDonald's is one of the top performing companies for providing equal opportunities for ethnic minorities and eliminating sexual discrimination. Health and safety procedures include food quality checks before the products reach each individual restaurant of McDonald's. McDonalds is aware of today's global environmental issues like pollution, high co2 emissions and aspects of global warming, hence McDonalds has changed every aspect of its business in terms of impact on the environment and taking positive action.

Therefore McDonalds introduced a European Environmental Board which monitors and controls such environmental measures, appendix 7. 3 To peruse these goals McDonalds have addressed: Packaging, Litter, Recycling, Energy saving and Waste. Packaging: McDonalds has changed their packaging to become environmentally responsible while meeting essential criteria's such government regulations and ability to recycle waste materials as much as possible.

An example of this would be 'trimmed the amount of material used in our French fry and Mc Nugget cartons. '(McDonalds website) Litter: litter patrols were first introduced in the UK by McDonalds. Members of staff are sent out to collect McDonalds packaging and litter discarded around the premises. All McDonalds packaging actively support 'keep Britain tidy' activities; all packaging carrying the 'tidy man' symbol encourage their customers to properly dispose of litter.

McDonalds 'Tidy Man' (Image from Google) Recycling: Below shows the percentage of recycled material used in sales packaging of items in McDonalds. (McDonalds fact file),showing McDonalds commitment to recycling where possible McDonalds is also a well established charity in RMMC (Ronald McDonald Children's Charity). There is a charity donation box in every restaurant for World's children's day. Because of this they have associated as being a McDonald's trademark.