Research

Consumer behaviour

The aim of this report is to provide details regarding the marketing rationale behind the…

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Nokia 7600

Those Marketers can be successful whose predictions can look into future, and this can only…

Build-A-Bear-Workshop

1. How to measure customer satisfaction? Customer satisfaction is a measure of how products and…

Boeing as Stakeholder

At the moment of the turmoil Boeing and Airbus where jointly involved in a visibility…

Health orientated product

My product is a health orientated, functional energy drink, made using a combination of selected…

Buyer Behaviour Theory

In the case of Ajzen and Fishbein’s, their theory, the theory of reasoned action (TRA),…

Procter and Gamble

As old ways of doing business become redundant, many companies have to overhaul their global…

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