Thinking accounting differently: In this article, the Author has profoundly brought into reader's attention regarding he importance of accounting but not only in terms of quantity but also qualitatively. In the various famous Text books Accounting is taught through various techniques, theory, principles. But they try to present Accounting related information in the course of number for example Net present value of an asset. But In reality they are certain commodities/assets which are actually invaluable in other sense unquantifiable. But Accounting seems helpless when we try to value the invaluable assets.
For example, maintaining relationship with the best friends, value of nature, etc. In accounting terms they may incur cost and reduces the revenue. So, being an Accountant, the simple solution would be cut those cost heads and maximize the revenue. But unfortunately, the world does not follow that rule. We are not always driven by "bottom line" and this Is where accounting theory and principals need overhauling and come up with more acceptable formula real world oriented solution. The Accounting theories are yet to answer those mysterious behaviors. Also, how to put a price of true friends, the business operations causing Carbon emission and
Ozone layer depletion, what cost they are Incurring to this mother planet called Earth-The Accounting has got serious limitation In answering those and putting the actual pricing tag on them. Now, the time has come to get out of these traditional concepts of Accounting and bring more holistic approach. We need to know how to put the weigh the value of relationship, stop seeing nature as number. This will allow Accounting to shine beyond Just figures and will portray all the aspects of human needs and thus provide true Information so that nature and human co-exalts even If he formers may have more social power to Influences.
C.V. for Marketing By smoothing course of number for example Net present value of an asset. But in reality they are driven by "bottom line" and this is where accounting theory and principals need Ozone layer depletion, what cost they are incurring to this mother planet called Earth-The Accounting has got serious limitation in answering those and putting the Accounting to shine beyond Just figures and will portray all the aspects of human needs and thus provide true information so that nature and human co-exist even if the formers may have more social power to influences.