We live in an everyday changing world where technology is constantly generating data and valuable information for organizations and communities, which is often overlooked or undervalued. Business Intelligence is a concept, accompanied by a set of tools and techniques that powers the use of data towards business strategies and goals already established. It enhances the use of technology for competitive advantage through better use of Information as a tool for decision making. Regardless of company size. The ability to collect. Algae and act on operational data is key to competitive and successful operations. Oracle Software solutions for Business Intelligence (Bal) are designed to provide information to those responsible for decision making with Just one mouse click, allowing business managers to identify and respond appropriately to changing market conditions and the customer demand at any time, anywhere. (Oracle,2009) Relevant Issues Companies generate tons of Information everyday, ranging from transactions to market evaluations. Every piece of data could be relevant when It comes the time for decision making.

In some companies, a simple spreadsheet is enough to get the Job done while in others it is the database the most useful tool. But as companies grow, the amount of data decision makers need to understand grows: new products and services, new markets and opportunities, investments in operations, sales, marketing and other systems to support growth. (McCabe, 2010) This means the data collection and analysis will involve more people from different departments wealth the organization, so they will need to look at data In different ways.

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A company must attempt to manage technological change in a meaningful and practical way. They must ensure the sponsor, change agents, and change targets, are all considered in the decision making process. This must influence the scope of the change, requiring commitment from executives, and executed effectively by targeting points of resistance to the change. By understanding the challenges and risks associated with resistance, IT project teams can effectively Implement the technology with the most success.

Build VS.. Buy Generally speaking, in the case of a company with standard organization and business practices, it should take a serious look into whether buying a software elution from an application vendor or creating an in-house sustained solution is more beneficial. Time is always a factor when it comes to large projects such as these and when considering creating all the necessary teams and Infrastructure to support In-house development, timeliness tend to seem more Like a mirage than a reality.

Developing a custom system can be an adventure with unpredictable consequences in terms of continuity, cost, deadlines and even legal issues but provides companies more control and customization over their tool. In contrast purchasing a Bal application suite from Oracle for example, can present an easy solution with minimal involvement and dedication of human resources, Infrastructure, and funding. So be considered only if the company has a special business practice, with a highly organized systems department and the level of costs the project would carry is not significant in their scheme of revenue.

The benefits of taking such an endeavor are wholly focused on the ability to implement changes into the system as well extensive customization. By having an in-house department dedicated to development it will minimize the lead times required for releasing and implementing packages of changes. This amount of customization is highly unlikely when purchasing software from external application vendors such as Oracle. Support provided by the application vendors is also reflective of the partnership established, and companies may face the reality that application vendors might turn their backs on the legacy applications or Just stop supporting it.

Any future updates provided by the vendor must be implemented carefully so as to not provoke any system incompatibilities leading to errors or corrupt data. The initial ease of contracting an external vendor in implementing a Business Intelligence foundation is a tempting one and can be quite blinding as to what is actually necessary in implementing the technology. The benefits of such an endeavor includes quicker deployment time, overall implementation costs are less, built-in best practices provided by the application vendor.

The vendors often use standards-based technology meaning it should be quite easy to find developers to develop customizations if necessary. In the case of Oracle, they use Oracle Business Intelligence Suite, Enterprise Edition Plus platform. Oracle suggests their product solves two major challenges facing Bal systems which are "accessing enterprise's information from multiple and disparate data sources", and "delivering the right information to the right people in the right format" (Oracle, 2009).

These are critical initiatives which encompass both ERP delivery and security over the valuable information being delivered throughout the company. Having a developed company formulate these processes is a great benefit and would be hard to emulate such professional products in-house. Oracle Business Intelligence (81) Applications - Definition Oracle Bal applications are the main business intelligence solutions from Oracle. It is a complete, end-to-end Bal environment covering the Bal platform and pre-packaged analytic applications and it follows the typical data warehouse architecture.

The solution consists of the data warehouse, the pre-packaged dashboard and reports, and the adapters to various ALTO. (Wan, 2009). Oracle Bal APS provides the data warehouse schema that can be deployed in a separate database from the ALTO database. Although Bal applications are from Oracle, the database for Oracle Bal APS does not have to be a Oracle database. It supports Oracle, DB, MS SQL, or Attracted. The data warehouse schema is designed independently from ALTO having its own concepts and definitions. However, the schema has evolved several times in the past years before the product is acquired by Oracle.

It is influenced by SAP, Siebel, Oracle E-Business Suite, and Peoples as well. ERP ANALYTICS In a constantly changing global market, where companies have the freedom to choose how and where to conduct their operations, the executives and managers are under pressure to achieve profitable results. To accomplish this objective, the uncial organization must have the ability to adapt to changing corporate priorities this while strengthening current capital and enabling precise financial provisions. To fully understand the factors driving the business requires timely financial information combined with data from across the company value chain.

To get the most complete picture requires integrating information from the company's human resources, supply chain, customer relationship management, and financial management systems;and turning it into integrated and actionable insight (Oracle) . This is the part where most of the companies struggle, when they need to retrieve imply and relevant data from their information systems. Oracle's ERP Analytics help front line managers improve cash flow, control expenses, manage headcount and employee performance, streamline spend and supply chain operations, and track the financial performance of major projects (Oracle, 2007).