In the Brass's store, the costumer can buy equipments from the best brands around the world which multiply the number of choices for everyone. By the way, the prices are not low otherwise they could not offer a highest quality In their products. However, Barras has a unique promotion that makes the difference in this market, Brass's Is the only store which provides a lifetime warranty for their customers. If we think that this sport has a very high risk, this kind of promotion Is very good for their Image In the market.
Barras has created their Image through many kind of events which involve motorcycle, sometimes sponsoring athletics or tournaments around the world. Also they produce a catalogue monthly to keep their clients aware about what is changing or the market news. Most of the Brass's clients are young people between 20 to 35, especially mans, due to the practice of that sport. Navy, they are trying to get more attention from woman and child. Brass's offer a program to learn how to ride and other events to entrenched the customer that might not like this sport or lifestyle.
Brass's stores have segmented their business since they were just an online store with few equipments and brands. Beyond sell parts of motorcycles, Abroad starts to sell cloths and all equipments from many different brands. This action expanded the business and Increased the profitability. A huge variety of equipments, not just parts of motorcycles but cloths and accessories from many different brands are an important turnaround of Brass's business. Even if the prices are high, does not matter because the quality, design, options and a reliable rand make the difference in the market.
Brass's cover whole Australia and export for other countries around the world, their online store is well viewed for everybody and their promotions are always very effective. The marketing mix is open their eyes for business and they are trying to leave the equipments more accessible for all public otherwise the competitors are growing up quickly and getting a good slide of the motorcycle's customers. The clients like when the company has a nice reputation in the market and when that brand is attempt In the events between sport, media ND entertainment.
It makes the public remember their brand as a good position which care about their lifestyle. Also the clients would Like to get easy access to store to solve their enquires, and keep clear the Information and services between company and customer. One of the innovations at barras is the Launch of the launch an electric powered bike off the production line. It means that Brass's stores are trying to find a way out of the saturated market and at the same time renew the concept of motorcycles around the world. For while, it is Just available in Australia ND USA but it will be everywhere soon.
In conclusion, Brass's business is given more attention for the price due to the knowledge that price could influence directly in the other points of the marketing mix. The lower price is always a good option but in this case would not be a good position if we consider that Barras works with best brand around the world and offer only highest quality products. It is recommended that Brand's store keeps working well, trying to get the best for their clients and always investing in new products and partners which will make them stronger than ever.