Has programs that indicate the nutritional table. Has social responsibility programs in several countries. Objectives / Outcomes:- The purpose of this promotion is to include international students and increase sales of Pizza Hut, besides improving logistics. The results will be measured in increased sales and a question of satisfaction in the finalization of purchase. Step 2 - Coordinate, Implement and Manage Promotional Activities Budget:- Activity / Resources Cost Creation of a sales application for mobile devices. Card for international students AS 1,800 Printing of flyers. AS 1,500 People to disclose. 300 Total AS 5,600 Work Action Plan:-
Promotional purposes: - Increase sales: creation of an application which the customer can order your pizza by mobile phone and diversify the flavor you want. The application will show you step by step that'll be the pizza being made to delivery. - Inclusion of international students: an option in the application where the student can choose to use the app in your native language. And the option to apply for a of fidelity card with photo, which the student shows in the delivery and earn promotions. All employees of Pizza Hut will be involved in this action previously will be offered raining to the staff to the effectiveness of the application. Monitor Promotional Activity:- The activity will be monitored through a system where IT sales will be quantified.
Step 3 - Review and Report on Promotional Activity Effectiveness of Work Action Plan:- This plan of action was good because consumers chosen target market are young and most adept at the use of this technology and demand for practicalities. Companies need to adapt to changes in the technological world and each environment who are inserted. Because of Pizza Hut being present here in Australia ND have many international students must include them in promotions and make them feel important. Outcomes of the Promotional Activity: - Were delivered over 1,000 pizzas in one month and were created by the application requested 720 of fidelity cards, about 70% of applications were made by international students.
Comparison of Objectives to Outcomes: - Increased sales: sales in one month increased by 13% Inclusion of international students: 70% of applications were made by the application Conclusions and Recommendations:- The activity was a success because of the increase in sales and an increase in a new argent market, international students. International students make a Significant Contribution to Australian society, diversifying and enriching communities, and strengthening Australia's global networks. Because of this companies able to handle this market will have a commercial advantage ahead others in the same segment. It is recommended that the company is up to date of new technologies and define your target market for each type of audience is a specific action necessary marketing. In this paper we propose a marketing action to include international students in sales of Pizza Hut, using new technologies.