Most people now what sales is, considering it is the act of selling a service or good to a customer. What most do not fully understand Is what marketing really Is. While there are a lot of technical definitions of the term 'marketing', there are also a lot of interpretations of the definitions and all companies use marketing to a different degree and in different aspects. Marketing (In my pollen) Is advertising. It Is how businesses sell their services and/ or goods.
Businesses will come up with these catchy little phrases, commercials, and signs or newspaper advertisements that are meant to entice people to want their odds or services. This Is all a huge part of marketing. Each company has a different way of marketing, and getting their goods or services In the public eye. Marketing can be anything from word of mouth to commercials. Smaller businesses seem to rely on word of mouth mostly, because it is actually one of the best ways to get information out there.
If someone knows someone who knows someone that has received excellent service from a company, they are likely to refer someone else to that company. Larger corporations use newspaper, radio and television advertisements as heir marketing because they are well known and it is faster to get the word out about what they are offering. According to Forbes, marketing is many different things all rolled Into one. "Marketing Is an ad. Marketing Is a brochure. Marketing Is a press release. And more recently, Marketing is a Backbone page or a Twitter account" (Brenner, 2012).
This being said, Brenner conducted an extensive research looking for the meaning of marketing, and got many different answers, because marketing can be so many different things to deferent types of people. Brenner discusses how marketing can be anything from innovation to advertisement. He states that 'marketing, to many business people is, selling at a larger scale' (Brenner, 2012). Between reading this article, and the textbook, one can see that there are many Interpretations of what marketing Is.
According to the textbook, marketing Is defined as "The performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need- satisfying goods and services from product to customer or client" (Perpetual, Cannon, & McCarthy, 2011). The text explains in detail how marketing applies to all business types, both profit and non-profit. A particular part of the text explains what some executives feel marketing is compared to what it really is.
While a lot of executives think of it as must get rid of product, when in actuality marketing is how a company customers. There is a lot of useful information to be found in the text about the definition of marketing. All in all, marketing is advertising, taken up a notch. Rather than Just offering a product, companies are looking at the needs of the target clientele. There are so many different definitions of the term marketing, and they vary depending on who is asked for the definition.