The oldest bank in existence in India is the State Bank of India, a government-owned bank that traces its origins back to June 1806 and that is the largest commercial bank in the country. Central banking is the responsibility of the Reserve Bank of India, which in 1935 armorial took over these responsibilities from the then Imperial Bank of India, relegating it to commercial banking functions. After Indian's independence in 1947, the Reserve Bank was nationalized and given broader powers.

In 1969 the government nationalized the 14 largest commercial banks; the government nationalized the six next largest in 1980. Currently, India has 88 scheduled commercial banks (CBS) - 27 public sector banks (that is with the Government of India holding a stake), 31 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges) and 38 foreign banks. They have a combined network of over 53,000 branches and 17,000 Atoms.

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According to a report by CIRCA Limited, a rating agency, the public sector banks hold over 75 percent of total assets of the banking industry, with the private and foreign banks holding 18. 2% and 6. 5% respectively. The Indian banking has come from a long way from being a sleepy business institution to a highly proactive and dynamic entity. This transformation has been largely brought about by the large dose of liberalizing and economic reforms that allowed banks to explore new business opportunities rather Han generating revenues from conventional streams (I. E. Rowing and lending). The banking in India is highly fragmented with 30 banking units contributing to almost 50% of deposits and 60% of advances. Indian nationalized banks (banks owned by the government) continue to be the major lenders in the economy due to their sheer size and penetrative networks which assures them high deposit manipulation. The Indian banking can be broadly categorized into nationalized, private banks and specialized banking institutions. The Reserve Bank of India acts as a centralized body monitoring any discrepancies and shortcoming in the system.

It is the foremost monitoring body in the Indian financial sector. The nationalized banks (I. E. Government owned banks) continue to dominate the Indian banking arena. Industry estimates indicate that out of 274 commercial banks operating in India, 223 banks are in the public sector and 51 are in the private sector. The private sector bank grid also includes 24 foreign banks that have started their operations here. Under the ambit of the nationalized banks come the specialized banking institutions.

These co-operatives, rural banks focus on areas of agriculture, rural development etc. Unlike commercial banks these co-operative banks do not lend on the basis of a prime lending rate. They also have various tax sops because of their holding pattern and lending structure and hence have lower overheads. This enables them to give a marginally higher percentage on savings deposits. Many of these cooperative banks diversified into specialized areas (catering to the vast retail audience) like car finance, housing loans, truck finance etc. N order to keep pace with their public sector and private counterparts, the co-operative banks too have invested heavily in information OF BANKS The next significant milestone in Indian Banking happened in the late asses when the then Nadir Gandhi government nationalized, on 19th July, 1969, 14 major commercial Indian banks, followed by nationalization of 6 more commercial Indian banks in 1980. Some prominent private banks such as Central Bank owned by Tats, United Commercial Bank by Barras, Syndicate Bank by Paisa become nationalized.

Only State Bonk of India had been nationalized in July 1955 under the SIB Act of 1955. The stated reason for the nationalization was more control of credit delivery. After this, until the asses, the nationalized banks grew at a leisurely pace of around 4%-also called as the Hindu growth of the Indian economy. Liberalizing In the early asses the then Maharanis Raw government embarked on a policy of liberalizing and gave licenses to a small number of private banks, which came to be known as New Generation tech-saws banks, which included banks like CHIC Bank and CHIC Bank.

This move along with the rapid growth in the economy of India, kick started the banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks, namely, government banks, private inks and foreign banks. However there had been a few hiccup for these new banks with many either being taken over like Global Trust Bank while others like Centurion Bank have found the going tough.

The next stage for the Indian banking has been setup with the proposed relaxation in the norms for Foreign Direct Investment, where all Foreign Investors in banks may be given voting rights which could exceed the present cap of 10%. The private banks with their focused business and service portfolio have a reputation of being niche players in the industry. A strategy that has allowed these banks to concentrate on few reliable high net worth companies and individuals rather than cater to the mass market. These well-chalked out integrates strategy plans have allowed most of these banks to deliver superlative levels of personalized services.

With the Reserve Bank of India allowing these banks to operate 70% of their businesses in urban areas, this statutory requirement has translated into lower deposit manipulation costs and higher margins relative to public sector banks. A Chronology of Nationalization of Banks 1949: Enactment of Banking Regulation Act. 955(Phase l): Nationalization of State Bank of India 1959(Phase II): Nationalization of SIB subsidiaries 1961 : Insurance cover extended to deposits 1969(Phase Ill): Nationalization of 14 major banks 1975: Creation of regional rural banks 1980(Phase 'V): Nationalization of six banks with deposits over 200 scores.

The major participants of the Indian financial system are the commercial banks, the financial institutions (Flu), encompassing term-lending institutions, investment institutions, specialized financial institutions and the state-level development banks, Non-Bank Financial Companies (NBS) and other market intermediaries such as the stock brokers and money-lenders. The commercial banks and certain variants of NBS are among the oldest of the market participants. The Flu, on the other hand, are relatively new entities in the financial market place.

CHAPTER 2 INTRODUCTION TO STUDY The main object of the project was to learn about the various products that the bank had to offer to the customers, that is basically a new dimension of selling product to customers, analyze the awareness of the [email protected] service with existing customers, educate them regarding the same and motivate them to enroll for the arrive and also try to assess why the customers are resisting to use the service and finally encourage corporate organizations that maintain their salary accounts with the bank to get a corporate box installed in their office premises.

In order to understand and analyze the awareness of [email protected] service a questionnaire was prepared and the focus was on the walk inns at the branch that already are customers of the bank. The idea was to analyze the various issues as mentioned above. The analysis showed that many of the existing customers who live even far off from the branch have high frequency of visits to the branch. The analysis also clearly showed that the awareness regarding the service was extremely low. The Bank had to promote the service in order to reach out to the customers and make its presence felt.

Observation also indicated that the foot falls at the visas branch actually come from almost all parts of the city irrespective of the relationship the customers have with the branches throughout the city, making the task even more difficult the drop boxes throughout the city have not been strategically been placed there various locations that do not have the drop boxes but there is high number of foot fall from he area. Also this lead to the understanding that the policy to install drop boxes in areas is very faulty and the corporate office must look into the matter.

For awareness of the service I have given recommendations regarding places where the drop boxes should be placed, and some suggestions to overcome the problem. For my task of learning the various products and their features I was guided by the executives at the bank a lot of observation went in and sufficient data form the internet was used to understand the products and services. Chapter 3 RESEARCH METHODOLOGY "Product and services provided by CHIC bank" OBJECTIVES 1 . To gain knowledge of the various products and their features through observation method and through secondary data 2.

To understand daily operations of the bank 3. [email protected] Understand the process of [email protected] Find out the awareness of the service Motivate customers to enroll for the service Develop ideas for awareness Develop promotional strategies for the service Places to put drop boxes Find out drawbacks of the service Motivate organizations to put up corporate boxes 5. To convince organizations to install Corporate Boxes in their premises and explain to them the advantages and the functioning .

RESEARCH DESIGN The research design is descriptive and is conclusive in nature SAMPLE DESIGN Sample Size 50 Non-probability sampling will suit the best Convenience sampling is taken into consideration COLLECTION OF DATA Primary Data: The data consisted of Information collected with the help of Questionnaire for analyzing [email protected] service. Sample size of which was 50 existing customers. Personal interview was done with the walk ins. Observation method was used for understanding various products and their features and understanding overview of the 5 'S' Philosophy. LIMITATION Research Study was to limited geographical area.

As all the respondent may not have given correct answer. Sample size was very limited. Many respondent may have liked the competitor company so they have given wrong easer. Secondary Data: Was collected from internet and intranet within the company for Understanding the functioning of [email protected] Obtaining the documents for Corporate Boxes. CHAPTER 4. 1 OVERVIEW OF BANK INTRODUCTION TO BANK The banking sector reforms undertaken in India from 1992 onwards were basically aimed at ensuring the safety and soundness of financial institutions and at the same mime at making the banking system strong, efficient, functionally diverse and competitive.

The reforms included measures for arresting the decline in productivity, efficiency and profitability of the banking sector. Furthermore, it was recognized that the Indian banking system should be in tune with international standards of capital adequacy, prudential regulations, and accounting and disclosure standards. Principles for Effective Banking Supervision, have made our banking system resilient to global shocks. CHIC is one of the largest bank in India. CHIC Bank is Indian's second- rarest bank with total assets of RSI. 3,634. 0 billion (IIS$ 81 billion) at March 31, 2010 and profit after tax RSI. 40. 25 billion (IIS$ 896 million) for the year ended March 31, 2010. The Bank has a network of 2,508 branches and 5,808 Atoms in India, and has a presence in 19 countries, including India. CHIC Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management.

The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sir Lankan, Qatar and Dublin International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our I-J subsidiary has established branches in Belgium and Germany. CHIC Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (Adders) are listed on the New York stock Exchange (NYSE).

CHAPTER 4. 2 AS AN ORGANIZATION BOARD OF DIRECTORS CHIC Bank's Board members include eminent individuals with a wealth of experience in international business, management consulting, banking and financial services. Director's Profiles Managing Director and Chief Executive Officer N. S. Keenan K. Earmark Rajah Sassafras Executive Director & COOP Executive Director Awards Time and again our innovative banking services has been recognized and rewarded world over. Ms. Chance Cockroach, Managing Director & CEO was ranked 1 lath by Financial Times in The Top 50 Women In World Business Ms.

Chance Cockroach, Managing Director & CEO was ranked 10th in the International Fortune list of 50 most powerful women in business CHIC Bank was voted as the Most Trusted Brand among private sector banks in the 2010 Economic Times - Brand Equity Most Trusted Brands Awards and ranked 7th in the list of Top 50 service brands CHIC Bank received the 2010 World Finance I-J award for: Excellence in Remittance Business, Worldwide Excellence in NOIR Services, Worldwide Excellence in Private Banking Business, OPAC Region CHIC Bank I-J, Hisses has been awarded 'Best Online Savings Account Provider 2010 ' y Your Money ,direct consumer awards,UK CHIC Bank I-J, Hisses has been commended for 'Best Internet Account Provider 2010' and 'Best Fixed Rate Account Provider 2010' by Moneybag's, an independent consumer finance leading aggregated. Ms.

Chance Cockroach, MD & CEO was awarded the Financial Express Best Banker Award For the sixth time in a row, CHIC Bank has received the Most Preferred Auto Loan Brand in the Financial Services category at the SYNC Consumer Awards CHIC Bank has won Gold in the Readers Digest Trusted Brands 2010 Consumer award in the Finance category for a) Best Bank and b) Best Credit Card Issuing Bank Mr.. K. V. Kamala, Chairman Bank Limited, Indian's second largest bank. Mr.. Kamala has a degree in mechanical engineering and did his management studies at the Indian Institute of Management, Metadata. He started his career in 1971 at CHIC, an Indian financial institution that founded CHIC Bank and merged with it in 2002. In 1988, he moved to the Asian Development Bank and spent several years in South-East Asia before returning to CHIC as its Managing Director & CEO in 1996.

Under his leadership, the CHIC Group transformed itself into a diversified, technology-driven financial services group that as leadership positions across banking, insurance and asset management in India, and an international presence. He retired as Managing Director & CEO in April 2009, and took up his present position effective May 1, 2009. Mr.. Kamala was conferred with the Pad Babushka, one of Indian's highest civilian honors, in 2008. He has received widespread recognition internationally and in India, including being named "Businessman of the Year" by Forbes Asia and "Business Leader of the Year" by The Economic Times, India in 2007 and Conic's "Asian Business Leader of the Year" in 2001. Mr..

Kamala was the President of the Confederation of Indian Industry for the year 2008-09. He is also an independent Director on the Board of Directors of Informs Technologies Limited, Lupine Limited and Sulzberger Limited. He has been a co- chair of the World Economic Forum's Annual Meeting in Davis and is a member of the Board of the Institute of International Finance. CHAPTER 5 SOOT ANALYSIS Introduction to SOOT Analysis The overall evaluation of the company's Strength, Weakness, Opportunities and Threats is called as SOOT Analysis. The external environment analysis of any cuisines will give you the opportunities and threats facing the business.

The external environment consist of two parts: 1) Macro Environment: Demographic, Economic, Technology, Political-legal, Socio- cultural 2) Micro Environment: Customers, Competition, Distributors, Suppliers. STRENGTHS: 1) Online Services: CHIC Bank provides online services of all it's banking facilities. It also provides Edema account facilities on-line, so a person can access his account from anywhere he is. [Edema is a demoralized account opened by a salaried person for purchase & sale of shares of different companies. 2) Advanced Infrastructure: Branches of CHIC Bank are well equipped with advanced technology to provide the customers with taster banking services.

All the computerized machines are located in suitable manner & are very useful to the customers & staff of the bank. 3) Friendly Staff: The staff of CHIC Bank in all branches is very friendly & help the relationship with the customers. 4) 12 hrs. Banking services: Compared to other bank CHIC bank provides long hrs. Of services I. E. 8-8 services to the customers. This service is one of it's kind & is very lawful for the customers who are in urgent need of money. 5) Other Facilities to the Customers & Employees: CHIC Bank also provides other facilities like drinking water facilities, proper sitting arrangements to the customers. And there are also proper Ventilation & sanitary facilities for the employees of the bank. ) Late night ATM services: CHIC bank provides late night ATM services to the customers. The ATM centers of CHIC bank works even after 1 1 :Mom. At night in certain branches. WEAKNESS: 1) High Bank Service Charges: CHIC bank charges highly to customers for the revise provided by them when compared to other bank & that is why it is only in the reach of higher class of society. 2) Less Credit Period: CHIC bank provides credit facilities but only Upton limited period. Even when the credit period is not over it sends reminder letters to the customers which may annoy them. OPPORTUNITIES: 1) Bank -Insurance services: The bank should also provide insurance services. That means the bank can have a tie-up with a insurance company.

The bank will advertise & promote the different policies introduced by the insurance company & convince heir customers to buy insurance policies. 2) Increase in percentage of Returns on increase: The bank should provide higher returns on deposits in comparison of the present situation. This will also Upton large extent help the bank earn profits & popularity. 3) Recruit professionally guided students: Bank & Insurance is a special non-aid course where the students specialize in the functioning & services of the bank & also are knowledge about various tax policies. The bank can recruit these students through tie-ups with colleges. Such students will surely prove as an asset to the