The differences in industries that they work in and their gender lead to their interesting differences in leadership behavior and style, charismatic leadership and leadership powers. In term of leadership behavior and style, Anita Roddick performs obviously a relationship-oriented. In contrast, Steve Jobs has both relationship and task-oriented attitude. However, with Jobs, task-oriented attitude is stronger than relationship oriented. Both Steve Jobs and Anita Roddick have similar charismatic leadership’s characteristics as being great vision, unconventional strategy and ability to create the trust.

However, they are opposite in term of Emotional expressiveness and personal warmth and masterful communication skills. In addition, Anita Roddick is considered as transformational leader only but Steve Jobs is both transactional and transformational leader. Referring to leadership powers, they have some similar powers that are legitimate power and personal power that are gain from position, knowledge and admiration. However, because of difference in leadership style, Jobs uses reward power to lead followers. In contrast, uses empowering practices to.

Therefore we would like to learn how he has achieved successes. Anita Roddick is not yet famous in Vietnam; however, after searching for information about her we have seen that she also has a great impact on not only Western countries but also some South East Asian countries. What differs from her of Steve Jobs is that she is a woman and she is able to bring forward a movement of protecting the environment, activate self esteem, be against animal testing and defend human rights which are really remarkable. This is something that really inspires us.

Even though these two persons are working in totally different industries, their influence could be seen all over the world. 2. 2 Theories In order to understand more about the two leaders’ leadership styles, three theories are used. This includes firstly the leadership behaviours, attitudes and styles from Dubrin et al (2003). This theory is used because it is the foundation for a leader. This theory will give an overview of the different leaders. The second theory is charismatic and transformational leader. According to Dubrin et al (2003) it is a useful concept in understanding and practicing leadership.

Then it is also really important to take into consideration that not all leaders are charismatic leaders. The last theory is the power, politics and leadership. This approach is to know the nature of leaders’ power and the different ways they acquire power and empower others. Then we could see how they use and control that power in the organization. 2. 3 Biography 2. 4. 1 Steve Jobs Steve Jobs was born in 1955 in California. He dropped out from College and with his friend Wozniak began in 1976 to sell computers that made in the garage.

They called it Apple Computers which made him a billionaire. Then, he was fired in 1985 and started another business called Next but then Apple bought Next so he came back to Apple and became after some time CEO. At that moment he then came up with iMac, iPhone, etc. That makes him become the biggest shareholder in the company. As a result, he is becoming one of the most influential leaders in the world and one of its richest men. 2. 4. 2 Anita Roddick Roddick was born in 1942 in Littlehampton. In 1976, she opened the first ? Body Shop` as a shop selling green cosmetics products.

Then she traveled a lot for her campaign of values of ? reducing environmental impact, saying no to animal testing, promoting well-being and affecting social changes. This is what made her products different from others. Even though, the Body Shop was sold to L’Oreal in 2006 (Bio,2007), she has made The Body Shop chain, one of the biggest cosmetic retailer chain in the world and inspired millions of people due to sustainable products. 2. Findings 3. 4 Leadership behavior and styles 3. 5. 3 Steve Jobs Task related leadership: Hands on guidance and feedback: ‘He always does personally checking the fine print on partnership agreements or calling reporters late in the evening to talk on important things or to tell them whether there is something wrong with that’ (Businessweek,2006) Adaptability to the situation: