Importance of a website for a Business Life in the 21st century is full of technological advancement and in this technological age it is very difficult for a business to survive without a website. Businesses without a website in today's date tend to lose large number of its potential customers. Each and every individual from a kid to an elderly person prefer the internet to look out for their desired products. The number of search engines is increasing day by day and if your business is not on these engines you tend to loose your customers to your competitors.
Every businessman has the same question on his mind; I have fared well without a website so far, why would I need one now? The answer is simple, for advertising. Advertising plays a very important role in luring customers to buy your products thus enhancing your business. As times have changed the media of advertising have modified, starting from print media to televisions and radios it has now reached to computers. The business has to change as per the latest trends to remain flourishing in the market. As it is said "Something that is permanent in this world is 'Change' "
A website has now become the meaner of generating more business than any other medium of advertising. Internet today is being used 24 / 7 and is accessible from every house. People are highly dependent on the internet for small and inconspicuous things like a pin or a paper. Today everything you need is achieved at the click of a button. Online shopping trends have totally changed the traditional way of shopping. The million dollar question is, Are you smart enough to spend some money on building an attractive website to enhance your business? The answer should be yes!
Having a website in today's date is equivalent to having a record of your company in yellow pages (back in 10- 15 yr). A website for your business can serve several different purposes. It can give your customers a detailed description about your company and its products as well as it can be used as a brochure to advertise your products. And the biggest advantage is it is available to view 24 / 7 for 365 days a year. Existing customers can also keep in touch with the latest offers or products etc through the website. Newsletters can be sent to the customers who have signed up n the website for the same so they get the updates regularly.
In fact having a news section on the website is also an option which can be updated periodically, when it's not possible to send newsletters. Thus it's ultimately beneficial to both your existing as well as new customers. In short to brief up all, a website for your business is essential to increase your profits by generating new business and also keeping your existing customers up-to- date with any changes or product ranges. This article has been compiled by the content development team at Pegasus Inferior which pulls subject matter specialists from different work domains.
They can be contacted through the Pegasus Inferior website at [email protected] Com. Pegasus Inferior is an India based web design, web development and online/ offline software development company. Please visit http://www. Passionflower. Com to read more articles and know more about us! Other companies and organizations are welcome to reprint this article on their websites provided the following conditions are met. The article is not changed in any manner The article is copied as is in its entirety (including back links to the Pegasus Inferior Bessie).
The company/ organization reprinting the article agrees to defend, indemnify and hold harmless Pegasus Inferior, its employees, directors, officers, agents, partners and their successors and assigns from and against any and all liabilities, damages, losses, costs and expenses, including attorney's fees, caused by or arising out of claims based upon the use of the article, including any claim of libel, defamation, violation of rights of privacy or publicity, loss of service by subscribers and infringement of intellectual property or other rights. The Importance of Having a Website
Written by Renee Quinn, B. S. , M. B. A. Chief Operating Officer, Patching, Inc. Posted: February 1, 2008 @ 4:24 pm Page viewed 11,634 times Send Renee an E-mail How often do you search in the online yellow pages for a particular business, only to find that they do not have a website? How often do members of the business community hand you a business card with an email address @yahoo. Com or the like? In today's business world it is amazing to see Just how many businesses still do not have a web presence. A website is a fairly inexpensive business tool that serves a purpose for both you and our clients.
For you, it is a fairly inexpensive way to advertise. Obtaining an appropriate domain name for your business does not cost very much any more. In fact, you can obtain a domain name from Register. Com for $35 per year. You can even obtain domain names for less at other places, but beware because when you pay less than $35 per year you are almost certainly going to be tied into a long term hobnobbing service contract as well. You may also want to give Goddard. Com a try as well. Patching. Com has used both services. Goddard tends to be cheaper, but in our experience Register. M is easier to use. Once you have the domain name it can be yours forever, as long as you keep your registration current, but now you are going to need a hobnobbing provider. We have had some good experiences and bad experiences over the years with hobnobbing providers, having been with Earthlink, Yahoo and 'power to name a few. We are presently using Glasnost and we have been quite happy with them. They have plans starting as low as $4. 99 per month. You can find hobnobbing services for less, but make sure you check customer satisfaction by doing a Google search.
Once you have a website you can list your website address on your business cards, flyers and pamphlets, bulletin boards and even the company sign that you have hanging on the side of your building. In fact, you can save money on these other marketing tools by having a website. For example, you can feature an electronic version of your catalog on your website, with no limit on size. You can describe all of your products and services in greater detail because space on your website is significantly less expensive then full color print.
And what happens if you need to cake a change, such as if you delete or add products or services? Are you going to reprint all of your printed marketing materials? On a website, you have the ability to make the necessary changes at no additional costs. For your clients, they will have the convenience of reading about your company and the services and products you offer on their own time. In today's world, people lead very busy lives when you consider the commitment of their careers and family. By having a well presented website, you lend yourself to the convenience of your clients.
They can come to you when they want to. If you add a "Contact Us" link onto your website, it allows your customers to contact you 24 hours a day, 7 days a week. You can drive traffic to your site to learn all about your company and what you have to offer. Your clients can get a much better idea about your business because you can feature multiple pages on your site with greater details about the different aspects of your company, products and services. You can even provide directions to your place of business, making it easier for customers to find you. By having a web presence, you expand your market significantly.
You make yourself available to people in other time zones and even across the globe rather than the limited market audience you can reach in your local geographical area. And at a fraction of the cost! With a website there is less need to send out expensive mailings to purchased mail lists that are often unreliable. Even those mailings that do make it to the target audience are thrown away without ever being looked at. Internet advertising is more targeted to a specific audience. The clients who visit your website are there because they have a specific interest in your company's product or service, which you can use to your advantage.
You can allow customers or potential customers to sign up for a newsletter or sales flyer, which you can send to them via e- mail. By collecting e-mail addresses from willing visitors to your website you can stay in contact with them without having to pay for printing or postage. At Patching, we use Graphical. Com to help us maintain our e-mail subscription list and to send newsletters. There are other services you can use, such as Constant Contact, which is very popular. Graphical. Com is less expensive, but they do not offer the number of features that Constant Contact does.
Another advantage of Constant Contact is they offer a free trial. If you are an computer novice, Constant Contact would likely be a better choice because it is an all in one solution. The morale of the story is this - whether you are a small business owner, inventor, entrepreneur, artist, author, musician or band, you need a website. In the world we live in increasingly people are turning to the Internet to find information, and if you don't have a presence on the Internet you will not only be making it more difficult for people to find you, but you will be sending the wrong message.