Panera Bread

By 1997, it became clear that Panera Bread had the potential to become one of the leading brands in the nation. In May 1999, to expand Panera Bread into a…

1. What do you describe as Panera’s purpose, mission, and strategy? To satisfy customers with fresh baked breads, gourmet soups, and efficient service. Their strategy is to watch and carefully…

As of Spring 2012, the two core elements of Panera Bread Company’s strategy were to aggressively expand its market presence across North America and improve the quality of the dining…