In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. It helps us to know current situations around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey messages to build public opinion and awareness, its duty is to inform, educate and entertain the people.

One of the major duties of media today is to inform the people about the latest happening around them and the world. They cover all the aspects of our interest like weather, politics, war, health, finance, science, fashion, music, etc. The need for more and more news has evolved into creation of dedicated TV & radio channels and magazines. People can listen, watch and read latest news whenever and wherever they want. Media people from television and print takes the risk of their lives to inform us about important news.

The original idea behind the media was certainly to entertain masses. Media connects us through several mediums. Especially internet has become a need almost for every single individual both for our work and to connect with our friends. Facebook, is a global website where everyone can sign up and have an account. Since 2004 facebook has impacted the world. 80 percent of social media users prefer to connect with brands through Facebook because of its popularity.

Roughly, near of 163,071,460 of americans have a facebook account. This is more than the half of the population of the United States Of America. To conclude, media plays a big important role in our society. Though it can cause annoyance for some people, it actually informs us about what it is going on through different mediums. We shouldn? t blame the media because I can assure we all have been involved with it at least once in our life.