As a social scientist, the decision was to review the idea of using social and linguistics as a means to define the American culture to a visitor from Mars or any other Country.

Language can be used as the vehicle that carries and mediates communication in an increasingly globalized world, but in the discipline of international studies, it is often or better yet forgotten. If someone decides to become global citizens, students of international studies must content with the vehicle that carries our communication.Language competence employs a critical role in order to navigate successfully between cultures and survive within another culture. The success in a global society is always enhanced by what constitutes as a relevant second language.

Researchers view business ventures are more effective when there is an attempt to learn the host language and is more effective when spoken language has been achieved. Teachers routinely use languages other than their own to conduct research and synthesize material relevant for their students.Officers of the US Department of State, the Foreign Service have little view of becoming ambassadors without basic communication skills in at least one other language. Questions arise concerning language are a key feature of cultural globalization.

As a student of international studies, the needs to know something about the history and demographics of language, determine how many languages there are in the world.Critical issues related to the language, which peoples are about to lose their language, the extent to which English has become a language, and how to interest groups use and abuse the language. They also need to master at least one other language is extremely important in order to survive in a foreign land. Cultural and social influences that shape a person’s intention Everyone knows that, if a business is going to do business outside its home market, its CEO’s and CIO’s have to understand the social and cultural aspects are factored.The local market that can affect demand for its products or services, customer attitudes toward the firm, the practices of its competitors, and a whole host of considerations unique to each particular business culture. However, even if the business remain within its home market, it is still critical for the corporate executives to understand the key social drivers — attitudes, values, beliefs, emotions, ideologies, styles, trends, and preferences that affect the market acceptance of its particular value package.

In either case, the social dynamics that form your opinion may originate far beyond your customer base. You may find it rather easier or harder to determine business as a result of its various social, political, and legal beyond everyone’s control. Using social radar necessarily involves a certain amount of subjective judgment, speculation, and hypothesis about what’s going on in the hearts and minds of the humans in your business environment. Making a confident decision about the implications of a complex set of social dynamics is foolhardy at best and CR10-2 potentially suicidal at worst.However, whenever you make your decisions about any social business issues, at least from some basis reference that reflects your own beliefs and biases.

So, you may as well make your decisions explicit, rather than leaving them buried in mind or in the collective unconscious of the members of your leadership team. By identifying the social factors to which you choose to adapt, you can at least have intelligent debates, evaluation of your strategy to the agreed criteria, and rethink the decision if they prove to be invalid.