Flappers emerged after World War One, when people tried to avoid returning to the killing and maiming of so many men during the war. People wanted to break away from the horrors of war. Unlike in The Great Gatsby, most women and men of the 1920’s would not sacrifice true love for social acceptance. Magazine covers showed women enjoying their children, but inside the magazines, there were strict, regimented instructions for new mothers on how to raise their children. The Nineteenth Amendment gave women the right to vote, but it did not force employers to treat or pay women the same way they did men.
With many new conveniences, such as fridges and electric vacuums, manufacturers (through their advertisements) placed women at leisure in their kitchens. Chicago police of the 1920’s protected public morals by measuring the length of women’s bathing suits. Proposed in Congress on June 4,1919, and ratified by the states August 18, 1920, the Nineteenth Amendment to the U. S. Constitution gives women the right to vote. The term “flapper” originated in the 1920s and refers to the fashion trend for unfastened rubber galoshes that “flapped” when walking, an attribution reinforced by the free-wheeling flapper in popular culture.
Flappers displayed a carefree disregard for authority and morality. They drank heavily in defiance of Prohibition, smoked, embraced new shocking dances, used slang, drove fast, and freely tool lovers and jobs. Posture and motion were important elements of the flapper persona. Tendency to misuse clothing and accessories were part of the flapper style. The creation of the flapper image is largely credited to the writings of F. Scott Fitzgerald and the drawings of John Held Jr. , which frequently featured skinny, stylized flappers in comical situations.
With the stock market crash of 1929, the flapper image were replaced by frugal women and a return to a more traditional view of feminine behavior and dress. Slaveowners placed increased pressure on enslaved women to reproduce children. They also subjected these women to sexual advances against which they had little defense. On 19 and 20 July 1848, Mott and Stanton formed the Seneca Falls Convention, the country's first formal women's rights convention. The people there ratified the Declaration of Sentiments, a document that proclaimed that men and women were “created equal.