* Family

Hospitality organisations have to ensure that a high standard of service is provided to families. For example at the hotel, family would expect the level of service to be really high. This is because 1 person has to pay the whole family therefore they would expect you to provide high standard of service. They also want you to provide them quick service to because they with their children. Families would want to eat fresh food at the restaurant and also want the restaurant to be very be clean and tidy for them to come and dine with their family.

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Location

* Family

Families would want to see number parks and attractions around the hotel as they may want to visit these places in the weekends with their children where they could have bit of fun. Beautiful scenery around location may also be good appeal to families. Families may also look for Children clubs to be around the area. In these places, children can meet new people and take part in many new activities. Families would want to stay near some of the quieter location. This is because they don't any disruption while they are staying on their holiday. They would also want restaurant to be near the hotel.

* Corporate

The location should very accessible for corporate customer to visit. It should have easy access to transport links corporate customers would look for location which is very much near to their business areas. They want different types of transport to available to them to get to their business meeting or areas on time. Corporate customers will be preparing for a business meeting or conference therefore they would look for quieter locations to stay. This is because they don't want disruption to occur while they prepare for a meeting or conference. Corporate customers would also want restaurants to be near the hotels. This is because business people are busy at all times so if the restaurant is closer to the hotel then it would save their time.

* Groups

Groups will also look for suitable place where good transport links are available. They may want to see number attractions, beaches and shops near the location. This is because they may want to do activities near the beaches and may want to do shopping during the weekends so having shops and beach near location will certainly satisfy the groups. They want restaurants to be near the hotels. This is because they are in big groups so it will be difficult to travel far.

Availability

* Family

Families would want to check the availability of the hotel or the restaurant. This is because families don't prefer to take their children to hotel or restaurant around 8:00pm or 9.00pm. They want dinner to be at 6.00pm and later on get their children to the bed on time. Families would look for hotels that meet their needs for example they will look for hotel which has good facilities available to families and children at good price. Family are very much likely to book them in advance. This is because family normally don't want to go restaurants which are normally very busier as they may have to wonder around with their children to find a table. Families don't want that happen and that's why they book It in advance.

* Corporate

The availability of the hotel can be vital to corporate customers. They will look to book a hotel that has meeting rooms for business people and look for other business facilities such as a suitable room with internet facilities and telephone for business people to use. They are likely to book it these in advance as they want have time to waste. They would also want hotels to provide them restaurant where business people can have lunch together.

* Groups

Groups may look for the availability of the hotel. Groups may check if the hotel has enough rooms for everyone. Groups are very much likely to have very tight budget so they may look for cheap hotel that fit into their budget. They are likely to book it in advance so that they can all be accommodated. Groups want large restaurants to be available to them. This will allow large groups of people to sit together.

Complementary services

* Corporate

Corporate customer such as would expect many complimentary service at the hotel such as internet facilities, telephone facilities and car parking facilities to be available to them. Some hotels offer extra services for corportae customers such as orderinng meals directly from their rooms.

* Family

Family would expect the hotel to provide them extra service such as activities for their children to take part in and swimming pool facilities. These extra services will satisfy the customers. Some hotels and restaurant provide meals for kids for free.

* Groups

Many hospitality organisations will offer groups of people some extra services for example 24 hours room service and many leisure facilities such as gym. There are also many places they can visit . The hotels might even disocunt for larger gorups of people.

Classification

* Family

Family would expect hotesl/ restaurants to be suitable for family to have their dinner. Some family want hotels to provide them vey traditional food at high quality.

* Corporate

Corporate customers would look for 5 star hotels which meet their needs and expectation. Corporate customers will spent plenty of money to receive high standard of service. They know at 5 star hotel, they are likely to receive high standard of service and product.

* Groups

Groups such as school group would expect to book a low standard of hotels as their budget is very tight however groups such as business group will look to book their accommodation with high standard of hotels . This is because the company is paying it for them.