Many countries in the world have programs that provide housing assistance to its residents. Most programs are focused on assistance with rental, although, programs that assist homeowners also exist. Typically, the target group for these programs is defined in terms of low-income, although other criteria such as age (the elderly), presence of disability, and family status (presence of young children in the household) have also been used as preference or eligibility criteria for these programs. Programs may exist at the national, provincial and other jurisdiction level (Kutty, 2004).

The objectives of the public institutions through which nations implement their welfare policies include promoting efficiency, supporting living standards, promoting equity, achieving administrative competence (Barr, 1993) and macroeconomic stabilization. Housing policy program may be reviewed in order to develop a framework for evaluating an actual housing policy program. A program whose characteristics deviate only very little from the characteristics of the ideal program should be considered to be a program of high quality.

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In light of the objectives of social welfare policy, the following characteristics of an ideal housing policy program are: Efficiency, support for living standards, equity, administrative competence and macroeconomic stabilization. The extent to which the consumers’ preferences of individual home buyers should shape the delivery of new housing should not be overstated, of course. There is an essential job to be done in balancing the wide range of interest and priorities that surround the issue.

Bit in providing this leadership, professionals and policy makers have to start from the genuine aspirations and assumptions of the consumer themselves. Drawing on a range of recent opinion surveys, this report sets out what we know about what home buyers want and compares this with the supply being created. Consumer’s views cannot be the only determinant of new housing design. A direct match between stated consumer preferences and supply does not guarantee successful and viable housing. The home is not simply another consumer durable.

A house has a life that must be measured in decades rather than months or years; it is not a fashion consumable to be left at the local charity shop when tastes change, but the single major lifetime investment for most people and increasingly source of financial security. In the Philippines, R. A. 7292 otherwise known as the Urban Development and Housing Act of 1992 and R. A. 7160 or the Local Government Code stipulates the mandate of LGUs to provide the housing needs of their “homeless constituents,” thus “justifying” the need for them to implement their respective local housing programs.

The researcher will conduct s study on the evaluation of the marketing strategy in improving service quality of Harmony Homes Subdivision that was owned and developed by Tiger Construction and Development Corporation located at Bahay, Libmanan, Camarines Sur. It was developed in the mid-1990s and presently it is the fast growing housing program in the Municipality of Libmanan, Camarines Sur. Statement of the Problem The study focuses on the, marketing strategy of Harmony Homes Subdivision in Libmanan Camarines Sur.

Specifically, this research seeks to answer the following questions: 1. What are the services offered by the Harmony Homes Subdivision that influences homeowners in choosing it? 2. What is the marketing strategy of Harmony Homes Subdivision in improving their service quality? 3. Does the marketing strategy of Harmony Homes Subdivision useful and meeting the requirements in influencing homeowners/buyer? Importance of the Study Developing this research was expected to be beneficial to the following: Harmony Homes Subdivision Owner.

This study serves as a guide to help and inform the owner in the area of human resources management and the homeowners satisfaction about Harmony Homes Subdivision. Harmony Homes Subdivision Homeowners. This study may provide ideas to all homeowners living in Harmony Homes Subdivision to know more the subdivision they choose to live in. Community. The findings of the study may serve as the basis to make people in the community become aware of the economic importance of Harmony Homes Subdivision as housing source. . Buyer.

This study may encourage homeless individual/families to choose Harmony Homes Subdivision. Other Researchers. The result of this study may guide other researchers in conducting their study. It may be a reflection of the possible outcomes in their study and the findings of this study may suggest innovations and improvement in Harmony Homes Subdivision Bahay, Libmanan Camarines Sur. Assumptions This study was guided by the assumptions: 1. That the services offered by the Harmony Homes Subdivision really influences homeowners in choosing it. 2.

That the marketing strategy of Harmony Homes Subdivision in improving their service quality is presented. 3. That the marketing strategy of Harmony Homes Subdivision is useful and meeting the requirements in influencing homeowners/buyer. Hypothesis This study was premised on the hypothesis that supposedly, the marketing strategy of Harmony Homes Subdivision is useful and meeting the requirements in influencing homeowners/buyer and theoretically, the services offered by the Harmony Homes Subdivision really influences homeowners in choosing it. Scope and Delimitation

The subject of this study will review the different services offered by the Harmony Homes Subdivision that influences homeowners in choosing it. The marketing strategy of Harmony Homes Subdivision in improving their service quality and the usefulness of that strategy in meeting the requirements of their homeowners/buyer. The Harmony Homes Subdivision in Bahay Libmanan Camarines Sur is the only subdivision being discussed and referred to in this study. This study involved 30 respondents coming from the homeowners of Harmony Homes Subdivision in Bahay Libmanan Camarines Sur.

Definition of Terms For the purpose of better understanding, the following terms are defined conceptually and operationally as used in this study. Evaluation. It refers to the rigorous analysis of completed or ongoing activities that determine or support management accountability, effectiveness, and efficiency. Harmony Homes Subdivision. It refers to the name of the subdivision being the subject of this study. It is located at Bahay, Libmanan Camarines Sur. Homeowners. It refers to individuals who legally own a unit/house. Housing.

Buildings and structures that individuals and their family may live in that meet certain federal regulations. Management. The act of coordinating the efforts of people to accomplish desired goals and objectives using available resources efficiently and effectively. Marketing Strategy. A process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Quality Service. An assessment of how well a delivered service conforms to the clients expectations.