The quick service (aka, fast food) restaurant industry is significant and growing aspect of the overall restaurant industry. For long-term success quick service restaurants must be perceived as offering sufficient value for consumers. To do this, restaurants must first determine what consumers’ value in a quick service restaurant experience. As such, this research study explores consumers’ service quality preferences in the quick service restaurant industry.

Results of this research highlight critical factors which help to determine the expectations that consumers have about the quick service restaurant industry and their perceptions of service quality from a dining experience. Based upon university students’ quick service experiences the results found in this study indicated that consumers are highly price sensitive, but also place high importance on speed of service, location, quality of food, and cleanliness.

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A discussion is provided for how these results can be used to develop effective marketing strategies for quick service restaurants. Keywords: Consumer Perceptions, Fast Food, Quick Service Restaurants Acknowledgement This Hospitality Research Thesis Writing was made possible by the guidance, cooperation and participation of the almighty God who always looks up and secures the safety of preparers in doing this project.

To our beloved parents who always guide and give word of wisdom to inspire us in doing our best in preparing this Hospitality Research Thesis Writing as well as giving their financial and emotional support. To the preparers they who have given a lot of efforts and consumed so much time to make the completion of Thesis Writing be possible and successful within the given time. Together we sincerely acknowledge and give thanks to our professor Mrs. Telma Manabat and to our Dean Mrs. Jocelyn Munoz who have brought the success doing this Hospitality Research Thesis Writing.

We are very thankful for this wonderful accomplishment. Dedication We dedicate our Hospitality Research Thesis writing to our Dear parent, friends,classmates,profesors and to our Alma Mater,In giving us the wisdom,strength,courage and people who helped and guided us to achieve what we are and what we have right now. To our beloved parents thank you for the labor that you have engaged in four years which is definitely worth it; for we have finally ended one phase of our lives.

Beloved parents you are ere with us to witness the affirmation we have finally finish, again we express our heartfelt gratitude for working extra hours to be sure that we can be in school every day with daily allowance, clean uniform and provisions for project, for the reminders and almost importantly for believing in us that we can be as what you dreamt to be. To our classmates and friends thank you in sharing with us the experience,learnings,laughter,tears,respect and cares, to our unknown opponents and to those friends that we have not met yet thank you for the friendship that made us who are right now and make our journey more memorable, meaningful and fun.

To our respected professors, thank you for teaching us, not only the things that are written in books, but also for having definitely handled us with your loving cares as you have molded each one of us to become mature, responsible and better person. To Colegio De San Gabriel Arcangel our Alma Mater,which has been our second home for the past four years,thankyou for changing us from the students who cannot talk in front of people,to a students who is now craving to speak in front of a crowd . We know how to express what is on our mind without hesitation weather it is right or wrong.

We have learned that it is not a necessity to know the exact definition of a various theories,laws,principles and equation but what important is to know its application in real life. And lastly as what our prof. said “Grade just a small portion of who we are and who will be”. Thankyou! God bless us all! Significance of the study This study hopes to sparks everyone’s business acumen. This study will also promote interactive learning and practical hands on experiences so learners will be able to immediately apply the theories learned.

This may help teach learners the basics of setting of a business and earnings modest profits through self help in area of quality service management. We believed in youth’s ability to make things happen. What we conceive in their brilliants mind can be achieved. With the appropriate knowledge and skills, coupled with the attitude to make difference, success will never be far behind. This study was made specifically to arm youth and other businesses mind person with the basic skills and knowledge to help them to face and to solve their own problems in terms of business.