There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc. , Louisville, Ky. KFC is a brand and operating segment, called a "concept", of Yum! Brands since 1997. hen that company was spun off from PepsiCo as Tricon Global Restaurants Inc. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930.
The company adopted the abbreviated form of its name in 1991. Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the United States as part of a new corporate re-branding program; newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage.
Additionally, Yum! continues to use the abbreviated name freely in its advertising. KFC History, Mission, and vision Since the 1950's, KFC has grown at a remarkable pace from one small roadside restaurant, to an internationally renowned restaurant chain - the largest chain of chicken restaurants in the world. None of this would have happened had it not been for the persistence of one man - Colonel Harland D Sanders. The Colonel was born in 1890 and was only six when his father died and his mother had to go out to work to support the family.
He became a dab - hand at cooking for the family and was soon preparing a wide range of regional dishes. It was at the age of 40 working as a service station operator in Corbin, Kentucky, that the Colonel returned to his love of cooking and began to serve food to hungry travellers from his own living quarters. Before long customers were turning up for food alone, so he moved across the street to a motel and 142 seater restaurant which he named "Sanders". It was during this time that the Colonel devised his recipe for fried chicken using a secret blend of eleven Herbs and spices.
His restaurant became so popular the state governor made Harland Saunders a Kentucky Colonel in honour of his fine contribution to state cuisine! But it wasn't the true start of KFC, as they know it. In the early 1950's a new by-pass signaled the end of the Colonels business, and he auctioned off his operations. But he wasn't about to give it all up that easily. Using his last $105 Social Security check he set up Kentucky Fried Chicken, his own chicken franchising business, traveling across the country from restaurant to restaurant cooking chicken for the owners and their employers.
Following the owners' approval of his special KFC recipe, Colonel Sanders entered upon a handshake agreement, which provided him with a nickel for every chicken the restaurant sold. His recipe and policy met with stupendous success. Fried chicken itself was not a new concept, but the unusual combination of Herb's and spices, which made up the Colonel's chicken coating, became the star attraction. By 1964 Colonel Sanders had over 600 franchised outlets of his chicken product in the United States and Canada producing a $37 million turnover.
The first Kentucky Fried Chicken restaurant was introduced to Britain in 1965. By now the Colonel was in his seventies and the business was getting too big for him. So he hung up his cooking-cap in 1964 and sold the company. As part of the deal, he agreed to remain a lifelong quality controller and his famous face was also used as the company trade mark. SThe Colonel died in 1980. He was 90 years old. In the latter years of his life he traveled 250,000 miles a year overseeing his KFC Empire.
He was always keen to roll up his sleeves, don an apron and demonstrate to staff how real 'finger lickin' good' fried chicken should be made. He always insisted on the highest standards of quality, service and hygiene, and those standards have continued to this day. KFC, the world's largest chain of chicken restaurants, offers great tasting meals and snacks in over 30,000 restaurants around the world. There are KFC restaurants in more than 74 countries, from a Chinese village near the Great Wall, to the busting boulevards of down town Paris and the sunny streets of Puerto Rico.
Every day over 6. 5 million people make KFC part of their lives. Laid head to claw, KFC chickens consumed worldwide would stretch 458,065 kilometers and would circle the earth at the equator 11 times. Chicken is their business, but innovation and customer satisfaction is their passions. This shows in their results. In 2001, KFC enjoyed $9. 7 billion in system sales world side. KFC has added a variety of burgers to the menu, customers flocked to try the Hot n' Spicy Zinger burger, the Tower burgers and the Twister.
KFC is a great believer in developing new products that meet the high standards set by the Colonel all those years ago. They have a variety of products that are being tested in parts of the UK - and we've got more new products in the pipeline for 2002 and beyond. KFC serves 2. 5 billion meals a year worldwide and they employ more than 200,000 people worldwide. KFC opens one restaurant everyday round the world. They are also changing the way they bring their products to customers. In Puerto Rico and California, for example, university students now enjoy KFC meals as part of their regular campus food.
And in a growing number of cites around the world from Auckland to Alberqurque, KFC can be delivered direct to customers' homes. And it all began with a 65-year-old gentleman who used his $105 Social Security cheque to start a business. KFC’s strategy: CHAMPS support their belief that the most important thing each of themcan do is focus on the customer. It demonstrates their commitment to be the most respected restaurant brand in the world with the world's best restaurant operations. They asked their customers what they wanted from themin terms of service, food and experience.
As they are committed to continually exceeding their customers' expectations they regularly monitor how they are doing. They do this by way of an agency that employs Mystery Customers to help show their store teams how typical customers feel about their store. This is known as the CHAMPS Check. They use the reports from these customers to take action so that improvements can be made.
Their focus is to treat all their customers as they would guests in their own homes, that is welcome them, put them at ease, make sure we've cleaned and tidied up! look after them, and what's more does that little bit extra so that they'll remember themand want to come back.
KFC are passionate and committed to 'wowing' their customers. They want to treat their customers so well they come back again and again, and they want them to tell their friends to visit too! Source: http://www.premier-recruit.com/kfc.
Customer Mania involves each of themthinking about what their customer wants, and then exceeding their expectations. It is an attitude and set of behaviors that puts the customer at the centre of everything they do.
Customer Mania is about delivering 100% CHAMPS with a Yes! Yes! - My customer is my job Yes! - I only serve hot, fresh, great tasting food Yes! - My customers are important to me Yes! - Solving my customer's complaint is my role
To achieve 100% CHAMPS with a Yes! KFC believe all employees should follow the 'SMILE - You're on stage' program.
Stand up straight, don't lean T Turn to face your customer A Act on what your customer wants G Great your customer like they are your friend E Eye contact!