Ivan Pavlov
Russian physiologist who observed conditioned salivary responses in dogs, classical conditioning
John Watson
Founder of behaviorism
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Little Albert
subject in John Watson's experiment, proved classical conditioning principles
Edward Thorndike
Pioneer in operant conditioning who discovered concepts in intstrumental learning such as the law of effect. Known for his work with cats in puzzle boxes.
Albert Bandura
Researcher famous for work in observational or social learning including the famous Bobo doll experiment
Garcia effect
Named after researcher John Garcia, it is basically food aversion that occurs when people attribute illness to a particular food.
Tolman
cognition; studied rats and discovered the "cognitive map" in rats and humans
Skinner
United States psychologist and a leading proponent of behaviorism (1904-1990)
Wolfgang Kohler
researcher who studied insight learning in chimps