They recruited Regis McKenna to devise n advertising strategy for Apple. They created the Apple logo and began advertising personal computers in consumer magazines. By June 1977, annual sales reached $1 million. By the end of 1978, Apple was one of the fastest-growing companies in the united States, with its products carried by over 100 dealers. 1981-1985: Steve Jobs began working on the Apple Lisa In 1978, but by 1 982 was pushed off the team. Apple established one of the most successful ventures experienced In the Industry- the formation on a group of "pirates", dubbed the Macintosh Team.

A turf ar began between Lass "corporate shirts" and Jobs' "pirates" over which product would ship flirts and save apple. Lisa won the race in 1983 and became the first personal computer sold to the public with a GAL., but was a commercial failure due to its high price tag and limited software titles. In 1984, the Macintosh was launched. It initially sold well, but follow-up sales were not strong. With continued strong sales of the Apple II and the introduction of the Macintosh, Apples' sales reached new highs and the company went public on September 7 1984, with shares being sold within unites.

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Jobs, Apples' CEO was not an efficiency expert and administrator and not inclined to manage a hierarchy. In 1985, John Sculls from PepsiCo was hired to manage the shift to stably and control. After a power struggle between the two, the founder Jobs was ousted from the company, moving on to founding NeXT Inc the same year. 1986-1993: In 1991 Apple Introduces the Powerboat whose success led to Increasing revenue. Apple was going through period where it could introduce new products and generate increasing profits in the process, this era was dubbed the "first golden age" f the Macintosh.

Apple introduced the Centrist and the ill-fated Performa line. The end result was disastrous for Apple as consumers did not understand the difference between models. During this time Apple experimented with a number of other failed consumer targeted products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Scullery's unrealistic market forecasts. Ultimately, all of this proved be too-little-too-late for Apple as their market hare and stock prices continued to slide.

Major product flops and missed deadlines destroyed Apples' reputation and Scullery was replaced by Michael Spindled. 1 994-1997: replaced my Gill Amelia who was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses. Jobs was brought back and began restructuring the company's product line, including the introduction of the Apple Store. 1998-2005: In 1998, the Imax was introduced. In the first five months 800,000 units sold bringing apple back to profitability for the first time since 1993.

Through this period, Apple purchased several companies to create a portfolio of professional and consumer- oriented digital production software. In 2001 the first Apple retail store was opened. It became a market leader in online music services when it introduced the pod and 'tunes store. 2005-present: Apple's success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around IIS$6 per share (split-adjusted) to over IIS$80. In January 2006, Apple's market cap surpassed that of Dell.

Nine years prior, Dell's CEO Michael Dell said that if he ran Apple he would "shut it down and give the money back to the shareholders. " Delivering his keynote at the Macdonald Expo on January 9, 2007, Steve Jobs announced that Apple Computer, Inc. Would from that point on be known as Apple Inc. The event also saw the announcement of the phone and the Apple TV. The following day, Apple shares hit IIS$97. 80, an all-time high. In May, Apple's share price passed the IIS$OHIO mark. In conclusion a list of the worst failures: 1. Overpricing the original Mac Macintosh office . Not firing Jobs sooner 3. The Performa Line 4.

The Newton project 5. Licensing the Mac SO to power computing 6. Not buying or licensing an outside SO sooner 7. How much of Apple's successes can be linked directly back to its culture? Why? In my opinion many of the successes in the early years were linked to the students' motivation. They were very passionate about what they were doing, but once things got too serious they were overwhelmed by the large scale of the process of growing a company. During the years Apple was not so successful, I think this was due to the act that they brought in someone who was too fixed on hierarchy and not innovation.

Once Jobs was brought back, his "family' culture and the way he cares for his employees has lead to Apples' success. 3. How do the actions of Apple apply to the Tacos? This weeks' TCO: Given a company's strategic plan, define the role that projects and project management play in accomplishing the company's strategic objectives, taking into account the various types of organizations such as functional, matrix, and project structures. I think that Apple used the trial and error method to find its company tragedy.