In the opinion piece 'A Word From Our Coach' that appeared in Club New, volume 1 issue 1, Sam the coach expresses concern, by using his values as a coach, a teacher and a friend to notify the reader of a growing plight of competitive aggressiveness not among the players; but in thoughtless parents. Sam goes on telling that their the parent's poisoning our clubs by creating a imagine of those parents distorting the experience for other participants while embarrassing their child. Sam first gains the reader's sympathy when he tells of a child named Emily.

In the point of view of the girl, he writes that she didn't care about that her team's lost but she desperately cared what had been say about her by her father, which inflicts a deeper personal impact. Using repetition such as 'she didn't care' to build up to 'she desperately cared' creates anxiety in the reader and that the child is only 8 years old worsening the situation effective innocence. Sam appeals to righteous parenting, labelling the parents that put their children through this ridicule as “Toxic parents”.

He expresses inclusively with his pessimistic tone, creating a negative image for the perpetrators(aggressive parents) by quoting“ They're not the parents we want”. Bad behaviour of spectators at sporting events heckling and ranting under the watchful eye of impressionable youngsters, is identified with the reader appealing to their family values of behaviour generally and parental responsibility. He elaborates with a direct and blunt tone asking the parents “ what sort of parents are you? ”.

The cartoon displays Sam's stance on the issue by over exaggerating his point of view. In this visual illustration centralises a character of a unhappy, rude donkey that symbolises egocentric 'toxic parents'. Everyone else in the cartoon attribute effectiveness to portray the donkey's bad sportsmanship with facial expressions of distasteful detain and with a comment 'I wish these sports-aggressive parents could see themselves as we do'. The child on the court is disorientated from shock by the ramped donkey which shows the exposure its has on youth.

The referee could of been questioning if to cancel the match because of the obscene uncalled for actions of the donkey, that corresponds to the sense of fear that is written by Sam, noting that parents and volunteers are leaving the club due to similar circumstances. The words on shirt the is a heavy slogan in reflection of the attitude of the donkey. Sam ends with a old metaphor 'Actions speak louder than words' to encourage teaching of the basics of good sportsmanship for kids.

His authentic and concerned tone, through out the article provides a righteous image for a daunting issue. Sam's striving and supportive writing in points such as 'isn't good sportsmanship a model for life' appeals to the readers perception of good sportsmanship. Sam reinforces acknowledgement for growing poor behaviour of spectators with the phrase 'why waste our Saturdays with louts like these' foreshadowing why parents shouldn't act is such ways and how people condemned and disapprove such behaviour.

Sam Conveys the fundamentals of sports behaviour using motivational quotes like 'striving for self-improvement and physical excellence' pitching it as heroism, attracting the sense of social morals. The coach heartrendingly emphasises that it's the parent that decides what they expose and teach their child in sportsmanship 'your behaviour during practises and games will influence them more than any pep talk or lecture you or I give them' that relates to parenting.