Both these gadgets have been lapped up by millions of music lovers and mobile users around the word. Little do these youngsters know that manufacturing iPods and iPhones is not the main business of Apple Inc. It is computers. In 1984, Apple was the first to launch a computer with a revolutionary mouse-driven graphical user interface (GUI). It was called the “Macintosh”. The operating system was called “Mac OS”. It was much later, that Microsoft followed the footsteps of Apple and launched its Microsoft Windows OS. It may sound surprising but is a known fact the world over, that Bill Gates, the founder of Microsoft, and an arch rival of Apple Inc. , was a great admirer of Apple Macintosh computers.

In his early days he had once made his views public. He said, “To create a new standard it takes something that’s not just a little bit different. It takes something that’s really new and really captures peoples’ imagination. And the Macintosh, of all the machines I have ever seen, is the only one that meets that standard. ” I am myself a great admirer of Apple Computers. There is an ease of operation, it is free from any fear of viruses, and most importantly, it doesn’t CRASH like any PC. My Dad purchased the iMac way back in 1998. Today it continues to function as effectively. It is rather sad that Apple computers were commercially unsuccessful.

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Perhaps, it was because of Apple’s unwillingness to licence its Mac OS to other hardware manufacturers. Today PCs with Microsoft windows are manufactured by hundreds of companies. But ask for a Mac OS based computer. Only Apple manufactures it. As said earlier, Apple has just turned the corners and is looking ahead into the future with some great ideas. The project assignment for me couldn’t have been anything else, but Apple. -Saarthak Verma. 19th February 2009. . [pic] Introduction A pple Inc. , formerly Apple Computer, Inc. , is an American multinational corporation which designs and manufactures consumer electronics and software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone.

Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called "Apple Computer, Inc. " for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide and had worldwide annual sales of US$32. 48 billion in its fiscal year ending September 29, 2008.